- Discover Different Ways to Give to Those in Need at Deerfields Mall
Shoppers at Deerfields Mall are being encouraged to donate cash, clothes and more this Holy Month to help people in need.
Deerfields Mall is supporting the charity campaign ‘For your sake, Somalia’, launched by Emirates Red Crescent with Dubai Municipality last month, which aims to raise AED 500 million this year towards humanitarian aid for the famine-hit country.
“As Somalia experiences its worst drought in 25 years, more than 6.2 million people are without food and water. This Ramadan, we are inviting our community to help make this humanitarian effort a success by donating new or unused goods to help Somalis in their time of need,” said Matthew Reay, Director Asset Management, Deerfields Mall, Abu Dhabi.
Shoppers are encouraged to bring newly purchased or unused donations in the form of dry food, homeware, footwear, body care products, children’s essentials, or clothing suitable for people of all ages. Collection points will be based in front of Carrefour on level 2 of the mall.
Patisserie La Brioche is also taking part in the initiative. For each French pastry sold at its Deerfields Mall branch, it will donate AED 1 to Emirates Red Crescent. Alternatively, cash donations can be made at boxes located at AutoSpa and Deerfields Nursery in Khalifa City A and at Saraydan Café located at Deerfields Mall, subsidiaries of Mubarak & Brothers Investments.
Blood donation drive
Deerfields Mall is also helping people closer to home – by teaming up with Abu Dhabi Blood Bank in association with Burjeel Medical Centre. Blood donations decrease by more than 30% during Ramadan, yet demand remains high year-round.
“Keeping blood banks well stocked is a perennial challenge as donations have a very short shelf life. We are delighted to team up with Deerfields Mall and Abu Dhabi Blood Bank to promote this valuable activity and educate customers on the importance of blood donation during this auspicious month,” said Dr Ramana Jagarlamudi, Head of Operations, Burjeel Medical Centre.
Burjeel Medical Centre is also offering FREE nutrition counselling and checks of vital statistics such as blood pressure and body mass index at its stand, located in the mall’s main atrium.
Blood donations will take place at mobile blood banks which will be parked outside the mall’s main entrance. Sessions will run from 8pm to midnight on Wednesdays, Thursdays and Saturdays throughout the Holy Month.
In keeping with the Holy Month, Deerfields Mall will feature a traditional Ramadan night souk. A light show will be staged at its entrance and the building will be decked in festive decorations. Iftar refreshments including dates and water will be offered to all.
“As a community mall, we value people of our community and as a gesture, Deerfields Mall has delivered 10kg date boxes with compliments to 300 households within its vicinity,” added Matthew Reay.