Liali Launches Charitable Initiative in Support of ‘Happiness is Giving’ Campaign

  • Special Prices for Customers and a Chance to Donate to Emirates Red Crescent Charity Association

Embracing the culture of giving back, Liali Jewellery is proud to announce its role in making a difference to society with an innovative endeavour to keep up with the latest trends while simultaneously supporting the government’s development process.

In support of the ‘Happiness is Giving’ campaign launched by the UAE Minister of State for Happiness during the Year of Giving 2017, Liali customers looking to gift jewellery this year will receive the additional joy of being charitable as well.

As part of the campaign, customers will avail a number of great discounts on some of Liali’s gold and diamond jewellery pieces. Termed as ‘close to cost’ products, glittering pendants, rings and delicate earrings have now been made available in an affordable range, thereby adding that little extra bit of happiness for every customer.

In addition to gifting, customers can even choose to donate a few extra Dirhams to the humanitarian organisation, Emirates Red Crescent, further contributing to the campaign. Through this initiative, Liali encourages everyone to get involved with the Year of Giving 2017 campaign and to help make a difference in the lives of others by gifting memorable pieces of diamond jewellery to their near and dear ones.

Customers who wish to participate in the charitable campaign have the option of shopping at any of the brand’s stores throughout the UAE.


LIALI Jewellery is a Dubai based jewellery company with a chain of up-market boutiques under the name of LIALI. Started in June 1999 by Raed Ahmad Baker and Anuraag Sinha, today LIALI boasts of 20 outlets in most of UAE’s landmark locations. The company specializes in certified diamonds, pearls, precious & semi-precious stones, 18k gold, customized handcrafted jewellery. LIALI takes pride in bringing innovative concepts in jewellery and consistently endeavours to keep up with the latest trends around the world. Today LIALI is associated with fine jewellery and personalized service that epitomize trust. It has established itself as a name to reckon with over the last 17 years.

LIALI stores are presently located in Mall of the Emirates, Dubai Mall, Mercato, Meadows Town Centre, Ibn Battuta Mall, Mirdiff City Centre, Gold and Diamond Park, Dubai Meena Bazaar, Souk Madinat in Jumeirah to name a few in Dubai along with Al Wahda Mall in Abu Dhabi, Bahrain City Centre, exclusive jewellery boutique at Zabeel Saray and stores in prominent locations in Muscat, Oman.

Email This Post