Innovative new shopping site for art lovers on a budget launches in UAE

  • Homegrown online marketplace ArtSmiley makes buying original art pieces more affordable – while also being a platform for up-and-coming creative talent
Owning an inspiring and original piece of art is no longer just for the privileged few thanks to an innovative new shopping portal launched in Dubai –ArtSmiley (

Created with a vision to make art accessible and affordable to every community and bring upcoming artists and art-seekers together in one marketplace, ArtSmiley is the brainchild of entrepreneurial couple Aruna and Lurdh Allam.

The Dubai-based duo wanted to offer a platform for artists looking to showcase their work, and help them establish a reputation in the competitive art world. At the same time, they wanted to address the problems of everyday art-seekers who wish to decorate their home without breaking the bank.

“ArtSmiley is a very user-friendly platform,” explained Co-Founder Lurdh Allam. “Any artist can register their profile and upload their works for sale, and after verification and curation of the pieces they will be published in the community.

“Visitors can then view these works online and if interested they can register as a buyer and snap up the stunning piece of art they want. ArtSmiley is not just a business for us, it is a social service that allows us to bring unknown talents to the fore and preserve the culture and traditions of art.”

The original, hand-painted contemporary artworks available on ArtSmiley range widely in style and subject. The artists themselves hail mainly from the region, and some further afield – but each has a unique outlook on the world.

And who knows, buyers might inadvertently pick-up an original piece by a future big name – for a bargain!

The start-up has already partnered with Double Tree Hilton at Bay Square, Business Bay, Dubai; the hotel will be inaugurated on 17 July 2017. Here there will be a physical space for UAE artists to exhibit their works right through the year.