Whyte Bespoke celebrates 80 years of craftsmanship with a fresh new moniker

Whyte Bespoke is growing its reputation as premium suit makers with four new lines.

Over the last eight decades, Whyte Bespoke has honed the lost art of traditional craftsmanship with renowned quality and care in its suit creations for distinguished men.

“While the world sets it sights on drones, driverless cars, and the rise of artificial intelligence, the longstanding couturier trade steeped in quality materials, expert craftsmanship and generations-deep family businesses, provide a sense of tradition and a human touch often lost in the modern world. Yet, I believe the brand’s success over the last 80 years has lied in its ability to look both backwards and forwards – and as the next generation steps in, the design evolution (and the new moniker) is as progressive and agenda setting as they come. Welcome to the future, welcome to W Couturier,” says Mohammed Khan, CEO of W Couturier.

With four new lines at the forefront of the brand, W Couturier has expanded its repertoire of services, suited to every price point without compromising the quality and craftsmanship.

The W Collection is the entry-level category for the young man transitioning from boyhood to manhood. W Maison is designed for the man in the trenches of his career, making strong strides towards senior management level. The pinnacle line, W Atelier, represents the man who is equal parts accomplished and style-forward, at the top of his professional game.

And lastly, an unprecedented service for women in the UAE is brought to the fore via W3 – a suit collection denoting women to the power of three: mind, body and soul. W3 takes every aspect of a woman into account – from her form to her world view. Just like the W3 woman doesn’t conform to convention, neither does W Couturier.

As part of W Couturier’s growth, a litany of digital content has been added to its burgeoning repository, including a multi-episode masterclass series. Every customer who embarks on a journey with W Couturier, receives a personalized experience with the utmost care, time and precision.

W Couturier was founded in 1940 in India with a presence in Dubai, the UAE since 2014. Located on Al Wasl Road, W Couturier is the gateway to a premium suit tailoring service. Visit: www.wcouturier.com

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