A native of Montreal, Quebec, entrepreneur Michael Peres was born in a home with eight other siblings and grew up in an Orthodox community. In spite of a poor secular secular education and some problematic learning disabilities like ADHD, he has managed to carve out a life for himself doing what he loves. Perhaps best known for his work as a software engineer (Hexa Tiger and Hecto Fox are both tech-based startups that he’s nurtured over the years) Peres today wears a variety of different hats, having spent time developing apps and other kinds of software, working as a technology & marketing consultant, hosting a radio show, and traveling the world full-time.
Breaking 9 to 5 — like Hexa Tiger and Hecto Fox, a subsidiary of Hexa Web Systems, Inc. — is one of his current projects, which aims to help other people learn how they, too, can travel full-time while doing work that they love. Peres has studied in Montreal, Israel, and New York City, graduating at the age of 25 with a degree in Mathematics, Computer Science and Jewish Studies.
Part of what makes Peres such a unique voice in today’s high-speed business world is the fact that he’s developed a number of different, out-there techniques designed to disrupt the status quo and make a splash in whichever industry he focuses on. Read on to discover some of the most successful of these strategies.
1) Act First, Ask Later
It’s common knowledge that tech industries are difficult to break into on account of the recent technological boom. In order to make a dent, Peres needed to come up with a way of doing things a little differently than is competition. This involved seeking out websites with had been poorly designed and rebuilding them from scratch. Only after he’d already completed the work would he get in touch with the companies themselves and show them what he’d created. More often than not, they were delighted with the outcome — and the fact that everything was already finished was a huge boost as well. This became the cornerstone of his network-building plan, as he would only ask for his own name and social media outlets to be marketed as part of the finished product.
2) Undersell, Overperform
Ever since Dale Carnegie wrote How to Make Friends and Influence People, we as a society have been gripped by an overselling fever. We’re taught that you need to pitch yourself as aggressively as possible in order to take your chosen niche by storm. Peres did precisely the opposite, with incredible results. By deliberately underselling his own abilities, he guaranteed that every job he completed would live on in the minds of his clients and encourage them to work further with him.
3) Trust in Word of Mouth
By focusing on clients who already had large networks of contacts in which they operated, Peres managed to disseminate his own name in a manner that most of his peers thought was obsolete. Even in the age of the Internet, word of mouth was still important. This strategy resulted in referrals he couldn’t have gotten anywhere else, as well as a solid portfolio of high-value clients he could then leverage in order to make even more connections.
4) The Importance of Social Media
It can seem impossible to escape from social media these days, but many of us underestimate exactly how powerful a large social media presence can be when it comes to networking and getting work. If a client is on the fence about your services, having a strong social circle can make a strong case and push them over the line. Peres took this strategy to heart, often eschewing capital in favour of building a more extensive, influential social media presence, which in turn worked as tacit affirmation of the value he was providing to the people around him.
What Can We Learn from Michael Peres?
Perhaps the most important single lesson any budding entrepreneur can learn from Peres’s experience is that bravery is rewarded, more often than not. By refusing to bow down to the status quo and recreate what everybody else was already doing, Peres was taking a massive risk — but it’s a risk that paid off in kind. Clients who worked with him recognised that he was doing things in an unorthodox way, and since they themselves wanted to stand out from their competition, they understood that he could provide them with the same kind of disruptive value.
Whether you follow one of the four principles above or whether you dream up your own, don’t be afraid to take a chance. Doing what everybody else is already doing is a safe bet, but it’s not likely to change your life. On the other hand, if you’re able to dream up your own methods of achieving goals, you’ll be giving yourself the gift of satisfaction, as well as a real chance at serious success. We all like doing things our own way, and sometimes all we need is a little encouragement to break out of the box and start re-imagining our own existence.Email This Post