First Three Collaborations Sold Out in Minutes; Post Malone and Crocs Return on December 10 with an Updated Take on the Classic Clog
Crocs, Inc. (NASDAQ: CROX), a global leader in innovative, casual footwear for women, men and children, today announced their latest product collaboration with multi-platinum recording artist Post Malone. This ground-breaking fourth installment of the Post Malone x Crocs collaboration series features the Post Malone x Crocs Duet Max Clog, an innovative clog silhouette with a unique blue and black urban camo pattern, an exaggerated chunky outsole and pivotable backstraps with adjustable hook and loop closures.
The evolution of the Post Malone x Crocs partnership is evident over the four collaborations; consumers will see a transformation from previous designs that featured Post’s inspirations on the shoe, to this new silhouette incorporating his designs inside and out – including the detailing on the sole and straps, and the unique rope and lanyard clip feature. This next chapter in the Post Malone x Crocs partnership delivers a true creation from Post as he evolves his own aesthetic, and is eagerly anticipated by fans worldwide.
“This latest drop with Crocs is our best yet. I wanted to make a more tactical and chunky shoe, and they gave me all the tools to do just that,” said Post Malone. “I think they came out really neat, and I hope everyone loves them as much as I do.”
Along with the evolved and elevated design has been a differentiated reveal of the product to fans leading up to the launch. The brand first began teasing this new collaboration with a presence at Posty Fest in Arlington, TX in early November. In the weeks following, Crocs utilized a sequence of coordinated billboards to reveal the visual of the product and give fans an official first look at the design. The brand then made a surprise delivery of the coveted footwear last week and shared it with hundreds of fans and employees/customers of Chicken Express in Southlake, TX – the location of Post Malone’s first and only job prior to becoming a global music icon.
“After three collaborations – all selling out in minutes – we heard our fans demands for more and I’m pleased that this will be our biggest drop ever,” said Terence Reilly, Crocs Senior Vice President and Chief Marketing Officer. “We’re excited to give them another opportunity to own these limited-edition Post Malone x Crocs that are no doubt going to make waves around the planet.”
The limited-edition Post Malone x Crocs Duet Max Clog will be available online and at select retail locations around the world for $59.99 beginning December 10th, 2019 at 10:00 a.m. ET.Email This Post