MIE Events DMCC as part of MIE Groups, the Dubai-based global trade fair organizer and consultancy, and DB Schenker Middle East and Africa (MEA) LLC Dubai as part of DB Schenker, the world’s leading global logistics provider, have agreed on a global partnership agreement to jointly promote both brands across MIE Group’s event portfolio in the Middle East, Africa, China and – soon to be added – Eurasia.
Both sides have identified partnership synergies that will promote both organisations, trade and services. Under the agreement, DB Schenker a division of the German rail operator Deutsche Bahn AG, becomes a partner of all MIE trade fairs, exhibitions and conferences across its regions and regional and global DB Schenker executives will participate at MIE events by providing seminars, delivering speeches and presentations. MIE Group in exchange will prominently place the DB Schenker brand and its related services prominently across the MIE events and business-to-business matchmaking portfolio.
MIE’s expansion in Africa in particular fits with DB Schenker’s Africa strategy as the German logistics group has recently joined Germany’s “Pan-African Mobility Alliance”, a masterplan to lift the transport infrastructure of the continent which boasts a total population of 1.3 billion people in 54 countries. Prime events launched and operated by MIE Group in the last six years are the successful China Trade Week (CTW) exhibition and conference series, along special trade fairs such as the African Technology Show.
David Wang, founder and Executive Chairman, MIE Groups, said: “Logistics and partnerships are critical in all African markets where MIE Group operates, as part of our expansion strategy. We are extremely happy to have DB Schenker MEA as our new global partner as a respected and experienced global brand and
company in transport and cargo operations.
Christopher Liam Smith, Regional CEO Middle East and Africa, DB Schenker, remarked: “This partnership between DB Schenker & MIE Group demonstrates our continued commitment to the emerging markets of Africa & CIS. Our combined resources and market knowledge will continue to serve the existing and new businesses and clients for many years to come.”
Zahoor Ahmed, Vice President, Strategy and Partnerships, MIE Groups, noted: “MIE Group is expanding its portfolio of event brands that will be supported by DB Schenker MEA in key territories. This agreement is milestone is MIE’s 20-year history as it marks the start of a series of key partnerships across MIE’s portfolio which we will announce in 2020.”
Andreas Barth, Director Fairs/Events & Special Logistics Middle East & Africa, DB Schenker, said: “DB Schenker and MIE Groups have identified that the growth of these new territories require a strong partnership of to ensure that logistics and trade flows positively into developing these future economies. Our partnership adds considerable value to these global challenges and we look forward to working with National and International clients to deliver world class solutions.
MIE Groups, which brings in 20 years of experience in consulting, investments and has portfolio of dozens of annual events in the Gulf Arab region, Africa, China, and currently expands its radius to Eurasia. The markets include: China, United Arab Emirates, Oman, Saudi Arabia, Morocco, Kenya, Ghana, Ethiopia, while in 2020, MIE will add Azerbaijan, Rwanda, Zimbabwe, Senegal and Tanzania as new markets.