MICHAEL KORS LAUNCHES MK MY WAY IN-STORE POP-UP AT MALL OF QATAR

Michael Kors is pleased to announce the launch of an exciting new MK MY WAY pop-up at the Mall of Qatar. The popular interactive experience that immerses customers in the luxe world of Michael Kors and lets them customize their Signature logo print handbags with their initials.

The MK My Way activation will take place in-store with a colorful pop-up kiosk. Equal parts elevated and high-energy, the pop-up’s countertop and façade is splashed with metallic hues and punctuated by oversized, graphic takes on the brand’s Signature print.

After selecting their Signature print handbag, customers have the chance to have their bags hand-painted with their initials by Kuwaiti-Hungarian artist and illustrator Abrar Zenkawi (@abrarzenkawi). Supplies are provided by Angelus Paints, a California paint company and world leader in luxury customization.

To celebrate the launch, the brand has created a digital campaign starring Haneen Al Saify (@haneenalsaify), a Qatari engineer and social media influencer known for championing modest fashion that speaks to her Middle Eastern culture.

The pop-up in-store activation will take place from October 13 to October 16.

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