The Loft Fifth Avenue professional salon products are now on noon

Customers looking for that perfect salon look and feel can now shop on noon and get their beauty and styling products directly from The Loft Fifth Avenue, one of the leading beauty hubs in the UAE. The Loft Fifth Avenue products are all noon now, meaning you will get your package delivered within 24 hours.

noon, the region’s homegrown digital marketplace, will feature The Loft’s leading salon brands including:


Kérastase offers women very personal care for exceptional hair, combining the expertise of the best hairdressers in the world with the knowledge of scientific teams working at the forefront of hair research. Prices range from AED 120 for the Oleo-Curl Hair Cream, to AED 880 for the Specific Cure Anti-Chute Ampoule Treatment Kit for hair loss.


Pioneered by scientific research, Redken has revolutionised the haircare industry by introducing the concept of protein reconditioning to restore and strengthen your locks. With a full suite of products for strong, glamourous hair, customers will be spoilt for choice. Prices range from AED 60 Brews Mint daily shampoo for men, to AED 168 for the Diamond Oil Glow Dry Shine Oil Pink.


essie is the go-to nail brand for salon professionals, beauty junkies, industry insiders, celebrities and fashion icons around the world. America’s nail salon expert, essie aims to inspire a love for the manicure experience with a wit and style that touches people everywhere. With 148 products on offer, you will want to try every colour. Prices range from AED 45 for Glossy Nail Polish, to AED 65 for the Gel Couture Top Coat White.

L’Oréal Professionnel

Probably one of the most popular professional haircare brands, L’Oréal Professionnel offers customers high-quality, reliable products that cater to all hair textures and requirements. Prices range from AED 52 for the Wild Stylers Tecni Art Beach Waves Hair Spray Orange, to AED 138 for the Serie Expert Lipidium Absolut Repair Masque.

Founded in 2008 in the heart of the Fashion Avenue district in The Dubai Mall, The Loft Fifth Avenue is an award-winning salon led by a talented team of beauty professionals from around the world.

As a customer-focused and Arabic-first e-commerce platform, noon brings a growing product assortment thanks to connections with the local retail community. noon presents a compelling alternative retail choice through its website or dedicated iOS and Android apps.

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