IGCF 2019 to Push for Innovation in Family Education Systems to Empower Children and Youth

  • The 2-day Forum to be held in Sharjah this month invites parents, teachers and behavior specialists to their first-ever ‘Parents Session’

The important role of government communication in introducing parents, guardians and academic institutions to behaviours and practices that need to be instilled in children, adolescents and youth will be highlighted at a special session at the International Government Communication Forum (IGCF), taking place on March 20–21, 2019, at Expo Centre Sharjah.

Branching out of the eighth edition of IGCF’s theme, ‘Behavioural Change Towards Human Development’, the first-ever special session for parents will bring together parents, children, academics and social behaviour specialists on the first day of the forum (March 20) to shed light on how individual behaviour can be shaped to meet the needs of modern society.

The session titled ‘Family and Institution…Cultivating Culture, Developing Behaviour’, is part of an extensive two-day forum organised by the International Government Communication Centre (IGCC), held under the patronage of His Highness Sheikh Dr Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah.

Through a unique interactive dialogue, the special session will emphasise the importance of positive behaviours and values that families need to instil in the consciousness of their children, and explain how parents and educators can be educated about these behaviours through government communication.

Parents are invited to engage with behavioural experts, share their challenges, views and ideas with them, and learn more about how to successfully integrate modern-day values like environmental consciousness, adhering to public order, creating positive change, into family education.

The importance of launching government communication campaigns to foster community awareness about responsible practices among both children and families, as well as approaches required for the current stage in proposing effective platforms for coordination, will be highlighted during the discussion.

Jawaher Al Naqbi, Manager of International Government Communication Centre, said: “This session has been tailored specifically for parents, a move that stems from the importance of the family’s role in human life, since it is the first educational institution and the first source of knowledge, values and principles for our children and youth. The session is extremely important and relevant also because the evolution of social structures, changing lifestyles and increasing challenges at personal as well as societal levels have necessitated a review of traditional upbringing practices to update them as per the growing needs of the present and future generations.”

Al Naqbi added: “We found it necessary to dedicate a platform that would facilitate a two-way dialogue between parents and academics to understand each other and their roles in this. The family-school dialogue is a social necessity, and goes a long way in instilling values of positive behaviour in their children suited to the needs of the times.”

She highlighted the vital role government communication can play in shaping a better future for future generations. “The government communication is a key partner for the family, school and university in presenting a specialised discourse that enables parents, guardians and teachers to introduce children, adolescents and youth to practices, ethics and behaviours they need to embrace so as to play a positive and leading role in their society, thereby reflecting positively on themselves, their nation and humanity.”

Since its inception in 2012, the IGCF has been successful in enhancing government communication in the UAE and the Arab world, and developing communication channels between governments and communities. The Forum has been able to make a series of significant accomplishments over the last seven years, most notably, establishing the International Government Communication Centre (IGCC) and launching the Sharjah Government Communication Award (SGCA). It has been able to enhance the abilities of government entities to manage crises and face challenges, as well as develop training programmes for all government communication units in the Emirate of Sharjah, and stimulate university students to specialise in government communication.

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