- Widest possible potential reach in terms of availability and platform mix
- Multiple ways for fans to connect with the tournament across live coverage and short form clips
- Broadcast to more than 200 territories via 25 different partners.
- Star Sports to provide coverage in 7 different languages
The ICC have announced the broadcast and digital distribution plans for the ICC Men’s Cricket World Cup 2019, providing cricket fans across the world with the widest range of platforms to access the tournament across television, radio and digital platforms, as well as news, in cinemas, at Fan Parks and via other media rights partners.
With support from ICC Global Broadcast Partner, Star Sports, the ICC Men’s Cricket World Cup 2019 will be broadcast live to more than 200 territories via 25 broadcast partners.
The tournament will also be broadcast across seven regional language feeds in India, with Star Sports assembling a team of 50 of the world’s best commentators and producing feeds in Hindi, Tamil, Telugu, Kannada, Bangla and Marathi. A select 12 matches will also be broadcast in Malayalam via Asianet Plus. Star Sports will also carry all ICC TV produced matches in English.
Around the world, the ICC Men’s Cricket World Cup 2019 will be broadcast on Star Sports (India and the rest of the Indian Sub-continent), Sky Sports (United Kingdom & Republic of Ireland), SuperSport (South Africa and Sub-Saharan Africa), OSN (Middle East & North Africa), Fox Sports Australia and Channel 9 (Australia), Willow TV (USA), Sky TV and Prime (New Zealand), Ten Sports and PTV (Pakistan), ESPN (Caribbean), Gazi TV, Maasranga and BTV (all Bangladesh), SLRC (Sri Lanka) and Fox Network Group (China and South East Asia), Digicel (Asia Pacific), Radio Television Afghanistan (Afghanistan) and Yupp TV (Continental Europe and Central Asia).
Local broadcaster Sky Sports, will show all matches via Sky Sports Cricket which becomes a dedicated ‘Cricket World Cup’ channel from 30 May and that will be complemented by a one-hour highlights show on terrestrial broadcaster Channel 4, which will air approximately three hours after the end of each game.
For the first time in history, cricket will be brought to fans in Afghanistan via state broadcaster Radio Television Afghanistan (RTA), who are participating in their first ever ICC Men’s Cricket World Cup. This coverage will reach approximately 60% of households or an audience of 20 million.
In Canada, Willow TV will launch a channel ahead of the ICC Men’s Cricket World Cup 2019, targeting a reach of four million households through all major cable and satellite operators.
Meanwhile in China, Fox Sports will broadcast 25 live matches with a further nine on delayed coverage.
In the rest of South Asia (Brunei, Cambodia, East Timor, Indonesia, Macau, Mongolia, Myanmar, Papua New Guinea, Philippines, South Korea, Thailand and Vietnam) Fox Sports will schedule highlights
at noon each day, with a late-night replay of the best ICC Cricket World Cup 2019 moments at 10pm, local time.
In South America, fans can enjoy coverage via 3 ESPN Apps which cover the entire continent. ESPN South, ESPN North and ESPN Brazil can be downloaded via the App store.
In Australia, Channel 9 will carry 21 matches, including all Australia matches, the semi-finals and final via their channel 9GEM. They will complement Fox Sports Australia coverage, who will broadcast all matches live via Fox Sports Cricket, including the tournament warm up matches.
Fox Sports Australia will be joined by Star Sports (India and the rest of the Indian Sub-continent), Sky Sports (United Kingdom & Republic of Ireland), Sky TV (New Zealand), SuperSport (South Africa and Sub-Saharan Africa) and Ten Sports (Pakistan) in the live broadcast of the tournament warm up matches, from 24 May.
A massive audience of 300 million people in India and the Indian subcontinent will be also be able to watch via digital streaming thanks to Star Sports’ Hotstar platform which continues to break records.
Fans across the world will also be able to keep up to date with all the action on the move and on-demand through in-play clips highlights and event content made available via the ICC’s global network of digital clip rights licensees.
A total of 12 digital partners with coverage in more than 200 countries will provide cricket fans up to six minutes per hour of near-live match content – as well as match previews, media conferences, match highlights and event features – available to view across their portfolios of smartphone apps, websites and other digital properties with a focus on mobile.
Digital clip rights licensees include: BBC (UK & Republic of Ireland), ESPNcricinfo (UK, Republic of Ireland, South-East Asia and Australia), Hotstar (India), Cricbuzz (US & Canada), Cricingif (Pakistan), ThePapare.com powered by Dialog (Sri Lanka), SKY (New Zealand), Bongo (Bangladesh and South-East Asia) Cricket Gateway (South-East Asia & Australia), OSN (Middle East & North Africa), Bolt (South-East Asia) and Channel 2 Group (Sub-Saharan Africa, Caribbean, UK & Republic of Ireland, Europe, South-East Asia and Australia).
From an audio-only perspective, a full complement of licensees will supplement the live broadcast coverage including joint production between Channel 2 and India-based Sports Flashes, to create a ball-by-ball English world feed, for all matches.
Audio licensees include Radio 4 and Gold FM (MENA), BBC TMS, 5Live & Asian Network (United Kingdom), Macquarie Media, ABC & Croc Media (Australia), Radio Sport New Zealand (New Zealand), SABC (South Africa), Sitha FM (Sri Lanka), Hum FM (Pakistan), Bangladesh Betar (Bangladesh) and a host of other digital only audio rights licensees.
In addition, news access partnerships are in place with Perform and SNTV for all matches, with Reuters and AFP joining for select matches, including the semi-finals and final. Each News Access Partner will distribute 90-second news clips, to their clients across the world, often to non-traditional cricket playing nations such as Turkey, Kuwait and Iceland.
In a world first for ODI cricket, the ICC has partnered with Cineplexes across India, the UAE and Bahrain to broadcast live matches. A selection of matches can be viewed at INOX (India), Novo (UAE & Bahrain) and Reel (UAE) cinemas, across the course of the tournament. Please refer to the Cineplexes’ website for more details.
ICC also continues its partnership with Global Eagle Entertainment (GEE), who through their OceanPrime channel, will reach fans aboard major cruise liners across the world.
ICC Head of Media Rights, Broadcast and Digital, Aarti Dabas: “Through diversification of ICC’s media rights programme, the ICC Men’s Cricket World Cup 2019 promises to the most widely available cricket tournament in history, which will cater to fans of all demographics, on every continent.
“We are confident that by making the coverage available on different platforms, the engagement with the event and indeed cricket will increase and sustain cricket’s growth for years to come.
“In the short term, we are looking forward to connecting with the world, entertaining all existing and new cricket viewers and inspiring a new generation of fans. “Email This Post