GROUPE PSA ANNOUNCES ALMAJDOUIE AS THE NEW PEUGEOT DEALER IN KSA

  • AlMajdouie elected as the exclusive dealer of Peugeot in the Kingdom
  • Peugeot showrooms to open in Khobar, Riyadh and Jeddah
  • With the announcement comes the KSA debut of Peugeot 508

Groupe PSA, the French automotive manufacturer of Peugeot, Citroen, DS and Opel brands has announced AlMajdouie as the new Peugeot dealer in Saudi Arabia. The announcement was made at a press conference following the inauguration of the Peugeot Khobar showroom in the presence of regional media and distinguished guests.

The first AlMajdouie-Peugeot Showroom, located on King Fahad Road, Al Bustan District in Khobar, spans 2,200 square metres in total, and with the capacity to display nine cars on the showroom floor. It will welcome customers from 8 AM to 8 PM from Saturday to Thursday while closed on Fridays.

With the Khobar showroom up and running, AlMajdouie plans to expand Peugeot’s presence in the Kingdom by opening two more showrooms in Riyadh and Jeddah by June 2020. Medium-term plans for the brand include opening showrooms and service centres in eight cities across KSA by 2024.

Samir Cherfan, Executive Vice President of Middle East and Africa Region at Groupe PSA, said: “We are confident in AlMajdouie’s knowledge and established reputation in the Saudi market; their network of 13 dealerships and 40 service centres is a testament to their ability to maintain customers and offer top-notch aftersales services that match Peugeot’s own high-end offering.”

Rakesh Nair, Managing Director at Groupe PSA in the GCC, said: “Following a record year for the brand across the GCC, with a 72 percent increase in sales, now is the perfect time for Peugeot to re-establish its presence in the Kingdom. With the ongoing realisation of the Crown Prince’s Vision 2030 and the raft of progressive reforms taking place, forging a new partnership in Saudi Arabia offers an exciting opportunity to reach new customers and build passion for the brand.”

Speaking on their new representation of Peugeot in KSA, Yousef Ali Almajdouie, President of AlMajdouie Group said: “We are proud to be trusted as Peugeot’s exclusive dealer in the Kingdom and we foresee great growth for the brand locally. Since the brand’s comeback in the region in 2017, it has introduced several new models in a variety of segments and has become a force to be reckoned with in the high-end mainstream segment.”

The Peugeot 508 had its Saudi launch alongside the announcement of the new partnership. The premium sedan is powered by a 1.6 litre inline 4-cylinder PureTech engine and is mated to a 6-speed automatic transmission with manual and sports mode. The combination delivers 165 Hp at 6,000 RPM and 240 Nm of torque at as low as 1400 RPM.

Founded in 1965 by Shaikh Ali Ibrahim Almajdouie, Peugeot’s new authorised exclusive dealer in KSA employs 5,000 people in the automotive division alone which is only one piece of the pie in the group’s large portfolio. Operating in other automotive support activities such as financing, leasing, and logistics, further cements AlMajdouie Group’s commitment and ability to enhance the Peugeot brand name in the Kingdom of Saudi Arabia.

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