- Annual luxury industry conference being held at exclusive Middle East resort
- 500 senior business leaders and creative luminaries in attendance
- Flagship Genesis G90 is official limousine for VIP guests and speakers
Genesis, the luxury automotive brand, has been announced as official car provider for the prestigious Condé Nast International Luxury Conference 2017, being held in the Middle East from 5 – 6 April. The brand’s flagship G90 model and mid-size luxury G80 sedan will transport VIP guests and speakers throughout the event, at the exclusive Shangri-La Barr Al Jissah Resort and Spa, Muscat in Oman.
It is the second year in succession that the Genesis brand has been appointed official car provider for the world-renowned event. With its aspirational products for customers, the Genesis brand is a perfect fit for the conference, which in 2017 is entitled ‘Mindful Luxury’ and focuses on new markets for the luxury industry.
“Genesis continues to partner with a wide range of well-established industry leaders and events, adding value to customers’ lifestyles and their interactions with the world of luxury. We are truly excited to again be a part of the Condé Nast International Luxury Conference, and we will continue to strengthen our strategic alliances to raise the brand’s presence in the global luxury market” said Manfred Fitzgerald, head of Genesis brand.
Launched in 2015 in Florence, the Condé Nast International Luxury Conference is curated by Suzy Menkes, International Vogue editor, and attracts 500 senior business and creative luminaries representing the global luxury industry from more than 30 countries. The event includes a formal on-stage program of talks, keynote speeches and interviews with industry leaders, as well as social events of the highest caliber.
The third Condé Nast International Luxury Conference will retrace the passage of the Silk Routes and also look beyond the immediate region to the wider, international luxury world. The program will explore how new wealth and untapped markets are the next great source of growth for the luxury industry in the 21st Century.
Genesis entered the Middle East market in the second half of 2016, introducing the G90 and G80 sedans. In order to raise its profile with discerning customers in the market, the Genesis brand is expanding its marketing activities this year. In addition to the continuing sponsorship of the Dubai Creek Golf & Yacht Club, a landmark in UAE, the brand plans to operate Genesis Lounges at luxury malls and hotels in major markets including Saudi Arabia, UAE, and Kuwait, allowing more customers to experience the brand and its premium values in their daily lives.
Aside from the luxury conference, Genesis has also been forging a strategic alliance with diverse industry-leading partners. This year, Genesis became title sponsor of the prestigious PGA tour event at the Riviera Country Club in Los Angeles – the Genesis Open, while also partnering with Vanity Fair for the 2017 Oscar Party. It is also official sponsor of the Michelin Guide Seoul 2017.