- New Investments in Marketing, Channel Partners and Sales to transform customer and employee experiences in this emerging market
Freshworks, a leading provider of cloud-based business software, recently announced the expansion of its offerings into the Middle East market. With this announcement, Freshworks plans to substantially increase its commitment with additional investments in marketing, sales and partner resources to better serve its customers in the region.
Freshworks is already seeing increased demand from the region with 2500+ customers. With a dedicated go-to-market team, managing field and channel partner operations, Freshworks plans to double its customers over the next two years.
“The Middle East is a very strategic market for Freshworks, said Arihant Jain, Director for Middle East & Africa, Freshworks. “The opening of this new market is an important milestone for us, as it demonstrates our expanding commitment to the Middle East and further strengthens Freshworks’ position as a leading provider of business software. The combination of our industry-leading software solutions along with an already strong customer base in the region will enable our local operations to partner deeply as small and mid sized enterprises are constantly looking for new innovations to power their customer and employee experience.”
Middle East and North Africa (MENA) IT spending has reached $155.8 billion in 2017, a 2.4 percent increase from 2016, according to the latest forecast by Gartner, Inc. (Source: https://www.gartner.com/newsroom/id/3622517)
Freshworks already has a strong partner presence in the region serving customers. In 2017 alone, the Freshworks Partner Program attracted immense interest from resellers, doubling its partner ecosystem in the Middle East adding Gulf Infotech, Digital Works, Etek Solutions & Al Jammaz Distribution to name a few. This marks a clear ramp in cloud adoption in the region with more and more SMBs opting for cloud solutions. As part of its expansion in the region, Freshworks will actively recruit additional qualified partners to provide local businesses with its world class customer and employee experience solutions.
A global survey conducted by Freshworks revealed that customers who have a positive experience are 15 times more likely to give recommendations in the future, and seven times more likely to repeat purchase with the same company again.