Expo Centre Sharjah Successfully Concludes Participation in Matka Nordic Travel Fair 2020

  • The centre signs collaboration agreement with Helsinki Exhibition and Convention Centre
  • Al Midfa: We coordinate our efforts in Sharjah to serve the Emirate’s strategic goals

Expo Centre Sharjah has concluded its successful participation in the Northern European tourists at Matka Nordic Travel Fair 2020 held from 15 to 19 January in Helsinki, Finland.

A high-level delegation led by Sharjah Commerce and Tourism Development Authority (SCTDA) took part in the event, during which it signed a cooperation agreement with Messukeskus Helsinki, Expo and Convention Centre.

The agreement aims to exchange expertise and knowledge and share best practices applied by both sides in the field of exhibition and conference industry.

H.E. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, headed the centre’s delegation to the biggest tourism event in Northern Europe.

Expo Centre affirmed that its participation in the fair is meant to promote Sharjah’s business tourism and introduce some of the top economic, cultural and tourism events organised in the Emirate throughout the year.

Several meetings have been held between Expo Centre Sharjah and other participating international bodies on the side-lines of the fair, where they discussed the possibility of hosting and organising events in Sharjah, which has become a global destination for major conferences.

Attracting international exhibitions

 “Expo Centre Sharjah has been very keen to introduce  Matka Nordic Travel Fair  exhibitors to key conferences, exhibitions and other events to be hosted in 2020, including the16th International Education Show that will kick off on January 22 and attract more than 120 academic institutions from around the world,” said Al Midfa.

He stressed that the Centre’s participation comes in line with its strategic plan 2018-2022, which aims to draw further events to Sharjah, thanks to being a leading global hub for significant conferences and fairs.

successful participation

 “Our participation in the Fair was very successful and fruitful. We have held several expanded meetings with prestigious international bodies and institutions, during which we discussed ways to deepen our cooperation and coordination and the possibility of striking new strategic partnership. We briefed them on the latest developments, facilities and diverse services offered by the centre” Al Midfa underlined.

On the fruits of the meetings, Al Midfa said: “We have signed a cooperation agreement with one of the largest exhibition centres in Helsinki. Under this deal, we will boost our cooperation to serve our common strategic goals. We will launch innovative bilateral projects and initiatives that would further develop the exhibition industry. We will also exchange research, studies and data carried out by each party. We will also discuss the possibility of organizing, marketing and promoting joint events”.

Speaking on the partnerships with government bodies, Al Midfa added: “Our strategic partnership with SCTDA and other government entities is intended to further support the emirate’s development goals, enhance its global presence and promote its tourism and cultural sector worldwide”.

The biggest tourism event in Northern Europe presents a vivid paradise of travel options to the general public. It is a perfect platform to meet with experts working in travel and tourism fields. Every year, it brings together representatives of international airports and tourism companies, being an opportunity to exchange expertise and learn about the best practices on the latest trends and developments in the travel and tourism sector worldwide.

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