Experience the thrill of the Godolphin Jockey Challenge hosted by Under Armour Dubai Mall

  • Compete in a virtual horse race and win two VIP tickets to Super Saturday at Meydan Racecourse

Today saw the launch of the Godolphin Jockey Challenge at the Under Armour store in Dubai Mall, giving Godolphin fans and Under Armour customers the chance to win tickets to Super Saturday, 10 March, at Meydan Racecourse, a highlight on Dubai’s horseracing calendar.

In order to be in the running to win, players must top the leaderboard by recording the quickest time in a virtual horse race, having already purchased an item from the existing Godolphin merchandise range or customized select Under Armour items with the Godolphin logo.

The lucky winner, and guest, will get to experience a thrilling day of horseracing action from the renowned Winner’s Circle Restaurant, offering panoramic views and located in Meydan Grandstand.

Godolphin jockeys William Buick, James Doyle and Mickael Barzalona were in attendance and gave fans a demonstration by taking part in the Godolphin Jockey Challenge, which delighted crowds and attracted many viewers.

Commenting on the campaign, Bobby Brittain, Marketing and Partnership Director for Godolphin stated: “Godolphin are delighted to have brought the Godolphin Jockey Challenge to the Under Armour store at Dubai Mall today, and to enjoy the continued partnership between us and Under Armour here in the UAE. We have learned from our founder, His Highness Sheikh Mohammed bin Rashid Al Maktoum, that the sport of horseracing is all about the achievement of excellence and, just as importantly, the fun and pleasure that can be derived from it. Today’s challenge has involved the very best of equestrian skill and brought a great deal of enjoyment to all. In addition, we are looking forward to our jockeys continuing to excel on the track at Meydan this (Super) Saturday and on Dubai World Cup night in 3 weeks’ time.”

Lee Devon, Vice President of Under Armour Middle East, said: “We at Under Armour are very honoured and privileged to have an association with Godolphin, it is within our mission statement “to make all athletes better through passion, design and the relentless pursuit of innovation.” We are very aware of the training that every jockey endures to reach the highest possible level for fitness, this focus on training is a perfect synergy with the Under Armour brand, and we welcome them to The Dubai Mall brand house.”

The opportunity to win VIP tickets to Super Saturday closes at 8pm on Friday, 9 March. The Godolphin Jockey Challenge will be at the Under Armour store until Saturday, 10 March.

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