- Agency strengthens engagement with the UAE’s Indian market via new strategic affiliation with Media Mantra
Cicero & Bernay Public Relations (C&B) has expanded its network into the Indian subcontinent via a new strategic affiliation with Delhi-based Media Mantra. C&B’s growing network already encompasses 14 key MENA region markets and the new agreement will serve to strengthen the agency’s engagement with the vital Indian market.
Maysa-Jana Atoui, Director of Business Development at C&B, commented: “The UAE is the top destination globally for Indian expats, who make up by far the largest and fastest-growing expatriate group in the region. This makes the Indian market vitally important for our clients to address and engage. Our new agreement with Media Mantra will allow us to gain valuable insights into this market both in the UAE and in India, allowing our clients to target audiences more effectively both at home and abroad. We are delighted to be expanding beyond the MENA region and into India, which is a new milestone in our endeavour to build a global network of communication experts.”
Media Mantra was established in 2012 and is one of India’s fastest-growing independent image management and public relations consulting firms, with affiliate offices spread across various Indian states and cities. Reflecting C&B’s own results-driven philosophy, Media Mantra is zealously focused on innovation, strategy, execution, and having a real-time measurable impact on its clients’ businesses. Media Mantra works with major clients across the healthcare, retail, transport and energy sectors including Su-Kam, Medidaili, StoreHippo, Easyday and Mytaxiindia.com.
Udit Pathak, Founder and Director of Media Mantra, commented: “We are proud to be part of C&B’s growing network, which gathers together some of the world’s leading communication experts to enhance market-specific expertise, collaboration and innovation in our increasingly globalised industry. We are excited to have the opportunity to work alongside C&B to tap into the UAE market, where Indians are a large and dynamic audience, and we look forward to developing new approaches to leveraging this opportunity together.”
C&B’s agreement with Media Mantra includes the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the Indian market. The two companies will also collaboratively exchange best practices to further professional development.
C&B’s MENA region network currently extends to Algeria, Bahrain, Iraq, Jordan, KSA, Kuwait, Lebanon, Oman, Palestine, Sudan, Tunisia, Turkey, the UAE and Yemen. By the end of 2017, C&B will have offices in 18 markets, giving the agency unrivalled regional scope.
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.