- Dubai Gold and Jewellery Group launches a creative campaign to applaud the role of mothers towards family, community, and society
Mother’s day is a day to celebrate the bond of love and affection that a mother shares with her children. To rejoice the spirit of motherhood, Dubai Gold and Jewellery Group (DGJG) introduced a creative campaign to honor the mothers all across Dubai. The campaign will go live from 14 March – until Mother’s Day on all media platforms.
In its first, DGJG is going beyond the usual promotional activities this year and introducing a campaign that strikes the chord with the audience all across Dubai to leave a positive impact on the UAE society as a whole.
“The Dubai Gold and Jewellery Group, during this Mother’s Day, launched a campaign for the City of Gold to share their feelings of gratitude to their mothers,” said Tawhid Abdullah, Chairman, Dubai Gold and Jewellery Group (DGJG). “Through our adoption of this campaign, we will cooperate with several government departments and the gold and jewellery industry of Dubai to spread a thank-you note to all mothers.”
The real essence of celebrating Mother’s Day is all about gratefulness, a simple note of thanks for their ardent love and affection is quite appreciable. Compliment mothers for their selfless efforts towards family, communities, and society.
“Mother’s relentlessly perform duties ensuring the betterment of the child and the family. Mother’s Day is an opportunity for everyone to thank their mother’s for every sacrifice they’ve made for one’s better future. The group’s campaign aims to further strengthen this thought and pay a tribute to the mother with much-deserved appreciation. It also affirms that Dubai is a city that values the role of the mother and her contributions to society” said Laila Suhail, Permanent Board Member and Chairperson Marketing – Dubai Gold and Jewellery Group.
The multi-touch point creative campaign will be live from 14 – 21 March and rolled out across all platforms of media like print, radio, digital and social media.