Now ranked the second best cycling team in the world, the cyclists used their time in Dubai to meet local fans and cement partnership with hansgrohe
Despite the final two stages of the UAE Tour being cancelled as a precautionary measure against the ongoing COVID-19 situation, the Bora-Hansgrohe cycling team has been buoyed by a highly successful season.
German Pascal Ackermann sprinted to an opening-stage victory and made third place during the week of the UAE Tour. BORA-hansgrohe is now ranked the second best cycling team in the world.
The team’s continuing strong performances led to an early announcement by the hansgrohe brand declaring the extension of its title sponsorship until the end of the 2021 season. For more than three years now, hansgrohe has been the team’s reliable partner.
As one of the world’s experts for unforgettable water experiences, the sanitary fixtures brand headquartered in the Black Forest, Germany provided its athletes with a daily dose of energy during the UAE Tour. This means that the team’s members started refreshed and in top form, enabling them to perform their best and, after a strenuous race, to recharge their batteries and renew their strength.
“We want to continue to write this success story together with the team and we look forward to two more seasons as sponsor and partner of the BORA-hansgrohe team,” commented Hans Jürgen Kalmbach, CEO of Hansgrohe SE on the sponsorship extension. “We wish the riders and the team’s management continued success.”
Here in the UAE, the Hansgrohe Middle East team recently set up a booth at the FanZone on Kite Beach in Jumeirah, Dubai to welcome and connect with consumers out walking on the popular seaside spot.
The feedback was fantastic with participants taking part in a lucky draw to win luxury hansgrohe hand showers, while at the same time the booth allowed the distribution of branded cycling equipment.
There was also an exciting Meet and Greet for local cycling fans to get up close with the high-flying Bora-hansgrohe team.Email This Post