- The launch of a pioneering augmented reality Snapchat filter giveaway invites customers to win with immersive 3D burger experience
Bareburger, the betterfor-you burger chain known for their commitment to serving food made with fresh, local ingredients, has taken a huge stride towards embracing 3D technology with the announcement of their future plans to introduce an Augmented Reality Menu. The first step towards this initiative, offers customers a ‘taste’ of the future technology plans, launching in the form of a new Augmented Reality Snapchat Filter, engaging audiences with a special celebration of the Holy Month.
Throughout Ramadan & Eid customers can be in with a chance to win, with each takeout and delivery meal, and
experience an immersive 3D photo-realistic burger visual, viewable on the very table in front of them. The augmented reality burgers, a playful way of enhancing the overall dining experience at Bareburger by offering a unique sensory experience, can be shared with friends and family in real time via Snapchat. 400 lucky guests will find a Golden Snapcode (100 available at each location) in their takeout or delivery bags. Using Snapchat, winners can scan the Snapcode to reveal their winning item (burger, macho fries or fries and onion rings) to appear on their screen in the 3D format. Winners will bring their ticket to any Bareburger UAE locations to retrieve their item. ANYONE is able to play around with the filter if they can get a hold of it – only guests with a physical ticket will be able to redeem it in store. With social media and food visualization on the rise, everyone ever increasingly ‘eats’ with their eyes. Bareburger has become the first major restaurant group to introduce this augmented reality technology via Snapchat, bringing the award-winning burgers to life. Following the successful recent launch in the US, the advanced technology is setting pioneering standards in the UAE – warmly welcomed to the Middle East region where some of the highest Snapchat usage worldwide has been recorded.
“Bareburger has future hopes that 3D Augmented Reality Menus will eventually replace physical paper menus altogether as part of their eco-friendly initiative”, comments Euripides Pelekanos,CEO (aka EP). “This will allow customers to visualize what menu items such as burgers and fries will look like before ordering to help ensure that every customer’s expectations are exceeded.”