Aquno Select M81 Wins Kitchen Innovation of the Year 2020

New hansgrohe kitchen faucet named most popular kitchen product 

At an award ceremony held in Frankfurt, Germany the hansgrohe Aquno Select M81 kitchen faucet brought home gold in the Kitchen Innovation of the Year 2020. The award was accepted by Marc André Palm, Head of Global Brand Marketing for hansgrohe, Jan Heisterhagen, Vice President of Product Management, and Lydia Rombach, head of the kitchen product management team.

For the 14th time, the independent LifeCare initiative presented the internationally recognised awards for products that are especially consumer friendly. In all, 28 products were honored as Kitchen Innovation of the Year 2020, with ten products securing the top honour in their category, namely the Golden Award – Best of the Best, including the hansgrohe Aquno Select M81 kitchen faucet.

“The whole team is extremely proud to have been honoured with gold in the Kitchen Innovation of the Year 2020. The Aquno Select M81 is an entirely new concept for an efficient water workflow in the kitchen – a kitchen faucet for ambitious gourmets for whom cooking is more than just simply preparing meals,” said Marc André Palm, Head of Global Brand Marketing for hansgrohe.

hansgrohe Aquno Select M81 – Wellness for Fruits and Vegetables

With its new Aquno Select M81 kitchen faucet, hansgrohe has presented a new system consisting of unconventional product design combined with innovative spray technology and tailored accessories – for ambitious gourmets for whom cooking is more than just simply preparing meals.

Aquno – the integrated system combining “aqua” and “unit” – makes tangible a forward-thinking interaction with water in the kitchen and, thanks to the clever overall concept, offers the right spray types and functions depending on the respective use. For the first time, the laminar and shower sprays on the pull-out sprayer have been complemented with a wide-area and particularly gentle spray that comes from the integrated base unit. The SatinFlow spray is comprised of many individual streams that form one soft stream that provides a broad flow. The streams envelope food, hands, and objects items without splashing, thereby providing uniform water coverage.

The base unit in the lower faucet area acts as a “shower” for fruits and vegetables, because the integrated wide-area spray ensures a noticeably gentler distribution of water droplets thanks to its long and broad spout as well as the novel arrangement and number of spray jets. This enables the significantly gentler and yet extremely effective cleaning of food items. Using the multi-function strainer – which is included in the package and fits precisely under the stream – the system ensures a simple and efficient workflow at the sink.

Kitchen Innovation of the Year

The consumer prize Kitchen Innovation of the Year is presented annually in order to highlight especially consumer-friendly products and to thus give specific impetus for consumers to make purchase decisions. There is only one way to objectively judge a product in its entirety: assessment by experts as well as by the consumers themselves.

Transparent, independent, credible

In the first step, a panel of experts selects the outstanding products by category using a standardised review process. The nominated products are then approved for the decisive consumer vote. The consumers themselves are the best judge of how well a product meets their wishes, which is why, in the second step, their opinion ultimately makes the decision on the coveted award. Consumers determine the winning products by means of a representative survey conducted by renowned market research institute K&A BrandResearch. The title of “Kitchen Innovation of the Year” is bestowed upon the winners chosen by the expert panel and consumers.

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