Agthia introduces drinkable yoghurts with launch of ‘YOP’ and ‘Petits Filous’ in time for Ramadan

  • High growth drinkable yoghurt segment offers healthy substitute to soft drinks, with high nutritional value
  • Agthia continues to introduce new innovative products that encourage a healthy lifestyle.

Agthia Group (‘Agthia’), one of the UAE’s leading food and beverage companies, has launched ‘YOP’ and ‘Petits Filous’ drinkable yogurts, entering the rapidly growing market for healthy alternatives to soft drinks. The nutritious Yoplait drinkable yoghurts are made in the UAE by Agthia and are available in key supermarkets and outlets across the UAE.

‘YOP’ is free of preservatives and artificial colouring and flavourings, offering rich source of Calcium and Vitamin D. It is sold in Strawberry, Mango and Peach flavours. Petits Filous drinkable yoghurt, meanwhile, is a fresh dairy product especially made for kids that is high in Calcium with added Vitamin D to help build stronger bones in growing children. Petits Filous is also available in Strawberry, Mango and Vanilla flavours and is considered as an extension of the Petits Filous yoghurt pots popular with both mothers and kids worldwide.

H.E. Eng. Tariq Ahmed Al Wahedi, CEO of Agthia Group said, “Agthia is committed to innovating and expanding its product portfolio to meet consumers’ needs and support healthy living. We believe that quality and variety are inseparable and have therefore introduced a new product category under the brand Yoplait in the UAE. These drinkable yogurts have already proven their popularity amongst customers around the world. We are proud to be the exclusive producers of Yoplait dairy products in the GCC, offering a household name that comes with over 50 years of experience and commitment to deliver healthy delicious products.”

Agthia is the exclusive producer of Yoplait in the UAE and wider GCC. Yoplait is the world’s second largest fresh dairy producer, supplying over 2,500 dairy products in 50 countries around the world. The dairy giant has established itself in the global dairy market as an innovative brand that delivers extensive know-how to supply superior, indulgent taste experiences combined with quality and nutrition.

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