102,000 fast food vouchers donated to the World’s Tallest Donation Box  


Burger King and McDonalds offer 50,000 food vouchers each, Texas Chicken donate 2,000 meal vouchers

Fast food chains donated 102,000 meal vouchers, worth more than Dh1 million, for individuals and families affected by the Covid-19 pandemic in the UAE, as part of the World’s Tallest Donation Box.

McDonalds and Burger King collectively contributed vouchers for 100,000 meals -50,000 each- and Texas Chicken pledged 2,000 food vouchers for covid-19-hit communities in UAE.

The donations will illuminate 102,000 pixels of Burj Khalifa’s 1.2 million lights in the initiative that aims to secure 1.2 million meals and food parcels for the ’10 million meals’ campaign that supports low-income individual and families throughout Ramadan.

Launched last week by the Mohammed bin Rashid Al Maktoum Global Initiatives, in collaboration with Burj Khalifa, the World’s Tallest Donation Box enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as Dh10 each.

For every light purchased for Dh10 through the website www.tallestdonationbox.com, one meal is provided to someone in need, with the ultimate goal to illuminate the 1.2 million lights on the façade of the world’s tallest building in solidarity with communities hard hit by the pandemic worldwide.

Khalid M. Al Ghamdi, the VP Restaurant FFSU said in a statement for Burger King and Texas Chicken contributions, “we are pleased to contribute to the World’s Tallest Donation Box as part of our commitment to practicing our corporate social responsibility towards those most affected by the current crisis during the holy month of Ramadan. Now is the right time for the F&B sector to support the community since the campaigns are focused on providing food for people in need.”

Walid Fakih, General Manager at McDonald’s UAE said: “During these unprecedented times, coming together and supporting our community is essential, especially during Ramadan. The World’s Tallest Donation Box is a fantastic initiative that has enabled us to donate 50,000 meals to those in need.”

Ways to get involved

Companies and individuals can buy Burj Khalifa’s lights, for as little as Dh10 each, on the website www.tallestdonationbox.com to provide meals for the vulnerable amid the pandemic.

Donors can also provide meals through the ’10 million meals’ campaign by contributing on the website www.10millionmeals.ae or via SMS (Etisalat and Du) to numbers listed on the website. Donors can make a transfer to ’10 million meals’ campaign bank account at Dubai Islamic Bank with IBAN no.:AE430240001580857000001.

Donors also have the chance to provide packaged or canned food supplies or arrange food parcels for distribution through directly contacting the campaign’s organizing team on the toll-free number 8004006.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, announced the launch of the ’10 million meals’ campaign earlier in April to provide food support to families and individuals affected by the Covid-19 pandemic that left many facing unemployment and income reductions.

The campaign is led by his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank.

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