UPC Partners with Real Estate Developers to Launch Year of Giving 2017 Initiative

  • New community areas to be built throughout Abu Dhabi under the UPC’s ‘CSR Year of Giving Initiative’.

The Abu Dhabi Urban Planning Council (UPC) has unveiled a major community initiative for the Year of Giving 2017 in partnership with ten of the UAE’s leading property businesses.

The ‘CSR Year of Giving Initiative’ will see the UPC work with real estate developers to establish new community amenities such as mosques, parks, playgrounds and sports facilities throughout the Emirate of Abu Dhabi.

The UPC led a workshop on Monday (April 10) to activate the private sector’s role in contributing to Abu Dhabi’s urban development and supporting the objectives of the ‘CSR Year of Giving Initiative’.

The seminar at the Four Seasons Hotel Abu Dhabi on Al Maryah Island was attended by executives from Aldar Properties, Manazel Real Estate, Tamouh, TDIC, Al Qudra Holding, Bloom Holding, National Investment Corporation, Miral Asset Management, Lead Development and Project Management Consultants, and Trojan Holding.

Full details of the campaign, including the exact location of new community facilities, are to be released during a signing ceremony at Cityscape Abu Dhabi on April 18-20, 2017. The Abu Dhabi community is being encouraged to share their ideas and suggestions via social media channels using the hashtag #feykum_alkhair. which is Arabic for ‘You Have Good in You’.

The ‘CSR Year of Giving Initiative’ is the UPC’s principal CSR initiative this year and fulfils one of the key objectives of the UAE’s Year of Giving 2017.

The UAE’s President, His Highness Sheikh Khalifa bin Zayed Al Nahyan, declared 2017 as the Year of Giving to inspire people and organisations to make a positive difference to individual lives, society, and the nation as a whole. 

Under the initiative, the Government is facilitating opportunities for private sector businesses to benefit society through sponsorship programmes, constructing community facilities, across Abu Dhabi regions. 

In his opening speech at the workshop, H.E. Falah Al Ahbabi, Director General of the UPC, said: “The UPC is fully committed to fulfilling the objectives of Year of Giving. As such we have sought ways of engaging the private sector to make positive contributions to UAE society. 

“We are delighted to receive such a strong show of commitment from our partners. Their ongoing support is vital to our objective of building safe, secure and sustainable communities throughout Abu Dhabi.”

The brainstorming session was attended by more than 70 property developer representatives and urban development specialists at the UPC.

The session opened with a short video that showed the vision of the UAE’s Founding Father, Sheikh Zayed, and the commitment of today’s leadership to implementing the three main themes of the Year of Giving 2017 – strengthening social responsibility in the private sector, promoting a spirit of volunteering and strengthening the concept of serving the nation in new generations of Emiratis and expatriates.

After more than four hours, participants identified plots throughout the Emirate of Abu Dhabi to build new community amenities, including mosques, parks, childrens’ playgrounds, and sports facilities. They also discussed ways of creating lasting tributes to honour the UAE’s Heroes.

Mohamed Al Khadar, the UPC’s Executive Director for Urban Planning & Estidama, said: “Today we worked together to put in place the first stages of the ‘CSR Year of Giving Initiative’.  We identified plots of land throughout the Emirate that require new community amenities, before discussing the type of project that would best benefit the public.”

Hamdah Al Shamsi, Research and Development Feasibility Manager and Chairman of the CSR Committee at the UPC, said: “It was a very productive session and great to see so many people from different organisations working together to achieve the goals of Year of Giving. We plan to consolidate the huge bank of information and suggestions we received today into practical steps that can benefit communities throughout Abu Dhabi. We look forward to revealing full details of the campaign at Cityscape Abu Dhabi.”