Three steps to start building your personal brand

  • By Shamim Kassibawi, Managing Director of Spread Communications, and MENA CEO of The SMC Group

In the age of the influencer, organizations are now represented not just through advertising and promotions, but through each of the personalities they employ. A new type of celebrity has emerged, including people like you and me.

Building a strong profile online and through traditional channels, whether for your personal or corporate interests is becoming a necessity to add value to businesses and boost your career.

Shamim Kassibawi, Managing Director of Spread Communications, shares three ways to develop your personal brand and establish yourself in your industry.

Introspect Whether you are established in your field or just starting out, building a profile is a key step to developing your personal brand. Ask yourself who you are, what you do and what you have to say. Determine your area of expertise and how you would like to position yourself, staying true to your authentic self.

With a marketplace full of ‘entrepreneurs’ and ‘innovators’, setting yourself apart from the masses is a great strategy to develop yourself in a niche industry. Although this might result in a smaller audience, it might just be the right kind of exposure you need.

Build your online identity Today, having an online presence has become an essential part of career development, and one of the most effective and feasible ways for one to advertise themselves.

Make sure you set up or clean up your profile on social networking platforms, including information that will portray you in the best light. Commit yourself to building and improving upon your profile through sharing the right information, engaging with the right connections and through constant interaction in business groups.

If you are focused on creating diverse content, setting up a website is a great strategy that allows greater creative freedom to brand yourself online, which can be tied back to social media and included in email signatures to help establish a professional profile.

Media Outreach Once you have a strong foundation and have developed a narrative for your personal brand, engaging with traditional and new media can help to further establish yourself in the industry.

A PR company might be able to assist you in the creation of a press kit, along with a strategy for content you would like to share with media. Participation in industry-related speaking engagements and awards can also help you engage and position yourself directly with peers and industry leaders.