TAG Heuer launch Exclusive Sales #MondayMonday

  • Every first Monday of the month, discover an exclusive unique limited sale on tagheuer.com
  • Starting on May 1st 4PM Swiss Time: 50 books «Autavia: Story of an Icon» autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver, will go up for on tagheuer.com.

#MondayMonday. This is the name given to the new operation launched by TAG Heuer on its e-commerce site. The idea? Limited numbers of unique items and experiences will go up for sale online, all over the world, on the first Monday of the month.

Announced during the weekend preceding the sale, the item will be sold at a fixed price, on a first come first served basis, or by auction. All the profits from each sale will be donated to a chosen charity. A new concept that will allow TAG Heuer to set a regular connection with its digital community.

The first sales will take place next Monday on the 1st of May. 50 books «Autavia: Story of an Icon» autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver, will be sold for 50 CHF each, on tagheuer.com. The sales will start at 04pm CEST. All the proceeds from this sale will be donated to Make-A-Wish Foundation of Switzerland which grants the wishes of children aged between 3 and 18 living with a serious medical condition to give them hope, strength and joy.