SUSTAINABILITY AND INCLUSION REMAINS KEY DRIVER FOR RAS AL KHAIMAH’S TOURISM INDUSTRY

  • RAKTDA CEO Haitham Mattar highlights commitment to continue emirate’s drive towards sustainable tourism during the UNWTO and ATM Ministerial Forum 2017

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA) has reaffirmed the emirate’s commitment in promoting a sustainable tourism industry during this year’s United Nations World Tourism Organization and Arabian Travel Market Ministerial Forum.

Held under the patronage of H.E. Eng. Sultan bin Saeed Al Mansoori, Minister of Economy of the United Arab Emirates, the forum focused on tourism’s contribution to sustainable and inclusive economic growth and diversification in the MENA region.

Speaking among industry peers, Mattar, noted: “It is vital that we work hand-in-hand with our travel and tourism stakeholders for the greater good of the community in which we operate. Through successful collaboration we are able to stimulate sustainable job growth, increase the industry’s financial contribution to the economy, and support a growing number of travellers that visit Ras Al Khaimah year-on-year.”

“We have an abundance of natural assets in Ras Al Khaimah which are centred around the relatively untouched mountains, coast and desert. These, together with an authentic culture and heritage, are the key differentiators for the destination. By identifying sustainable tourism as a major pillar of our ‘Destination 2019’ Tourism Strategy, not only will we protect and conserve these assets in a sustainable way, but we are also well on our way to achieving our targets for visitor arrivals, employment creation, and contribution to GDP.”