Sheraa holds Suhoor and Majlis gathering for UAE entrepreneurs

Held under the patronage and in the presence of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Investment and Development Authority (Shurooq) and Chairperson of Sheraa, Sheraa hosted over 100 select entrepreneurs from across the United Arab Emirates for an exclusive Suhoor Night. The event was held in collaboration with the Emirati Entrepreneurs Association at Al Jawaher Reception and Convention Centre in Sharjah.

The gathering offered the attendees an opportunity to network and explore potential cross-business collaborations that benefit their businesses and the industry as a whole.

Sheikha Bodour Al Qasimi welcomed entrepreneurs and government officials highlighting the importance of achieving experience, and sharing opinions and ideas from young entrepreneurs.

Najla Al Midfa, General Manager of Sheraa, said: “We are delighted to host this inspired event, where Sheikha Bodour Al Qasimi led by example and initiated an engaging conversation with startup owners from various sectors. Ramadan gives us an opportunity to reconnect with ourselves, assess the purpose of our life and realign our commitment towards creating a profound impact in society. Through this event, we at Sheraa are reaffirming our commitment to giving entrepreneurs a platform to be heard and collaborate in their journey towards success.”

The event also provided an engaging platform for a panel discussion that centered around increasing the competitiveness of Sharjah as a startup hub and facilitating easier access to finance and customers for new entrepreneurs. The panelists were: Dr. Shayma Fawwaz, founder and CEO of ‘Gossip Cafe & Desserts’; Khalifa Al Jaziri, co-founder of ‘Smart IoT’ – a home automation company and Elie El Tom, CEO of ‘Yalla Pickup’ – an app-based solution to rent pickup trucks for transporting goods and a proud graduate of Sheraa’s inaugural accelerator.

Jassim Al Bastaki, Secretary General, Emirati Entrepreneurs Association, said: “This event organized by Sheraa succeeded in bringing a diverse range of aspirations, ideas and dreams on the same platform. All entrepreneurs will agree that a healthy competition is necessary, but collaborations go a long way in building a sustainable business model that enjoys a wide reach. The members of the association were particularly pleased to have an opportunity to directly interact with Sheikha Bodour Al Qasimi and voice their opinions. We hope that this is the first of many such programs that brings a large section of the entrepreneurial community together.”

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