Sharjah Conference Told There is a Fresh Breeze Blowing through the Emirate

  • “Sharjah is progressing at a speed never before seen in its history.” Adil Al Zarooni, Chief Executive Officer, Al Zarooni Emirates Investments
  • “In Sharjah, there is an opportunity for developing a new generation of innovators” HE Marwan Al Sarkal, CEO, Shurooq

Business leaders, industrialists and economists attending the second day of the Euromoney Emirates Conference have been told the Emirate of Sharjah is becoming one of the most progressive markets in the region, marking a major milestone in its economic history.

Adil Al Zarooni, Chief Executive Officer, Al Zarooni Emirates Investments, said; “These are amazing times for Sharjah. There is a fresh breeze blowing through the emirate that brings innovation, investment and opportunity. It is progressing at a speed that has never before been seen.”  He went on to describe Sharjah as a natural home to stable, middle-class families who seek security and a high quality of life.

Held under the patronage of His Highness Sheikh Sultan bin Mohamad bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah the conference is co-hosted and organised by Sharjah FDI Office (Invest in Sharjah) at the Sheraton Sharjah Beach Resort.

Speaking at a special investment session, Al Zarooni told the conference that many investors are “spraying money” at SMEs and start-ups, hoping to win the statistics game. Some ventures will pay off, he said, but that would never result in long-term success.

“You have to be very selective and very hands-on. It’s hard work to build a business, but you have to keep investing time and money that’s when you’ll see real growth. Again, here in Sharjah is an excellent investment destination.”