Rado wins 2017 Red Dot Product Design Award

  • Relaunched Rado Ceramica steals the spotlight

The iconic Rado Ceramica has been honoured with the 2017 Red Dot Product Design award, proving yet again the brand’s mastery of cutting-edge design and materials.

Swiss watchmaker Rado made waves in the design world last year with the relaunch of its one-of-a-kind Ceramica collection. In a collaboration with renowned industrial designer Konstantin Grcic, the brand updated its bold geometric timepiece with a contemporary look for the new generation. Now with these latest design accolades from Red Dot, the new Ceramica joins Rado’s extensive array of award-winning timepieces.

Contemporary cool Limited to just 701 pieces, Konstantin Grcic’s award-winning signature model stands out not only because of its velvety sandblasted finish, but also thanks to the creative use of typography on the dial. “In my opinion, the matt finish brings out the form of the watch much stronger,” says Grcic. “The design of the dials is bold and legible. I took inspiration from pilot watches – I like them for their straightforward, clear graphics.”

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