Power Management Company Eaton Kicks Off Partnership with Manchester City Football Club

Power management company Eaton has announced it has become the official home energy storage partner of Manchester City Football Club in the UK. The multi-year deal reflects the club’s outstanding commitment to sustainability and energy efficiency.

The partnership marks the launch of a limited edition of Eaton’s xStorage Home, one of the most reliable and affordable residential energy storage systems on the market today. Using Eaton’s leading power quality technology and electronics combined with second life or new electric vehicle (EV) batteries from vehicle manufacturer Nissan, the system will offer customers greater energy independence and control.

Partnering with one of the world’s most popular football clubs, Eaton will benefit from a joint marketing programme that reaches City fans throughout the world. As one of the most widely followed sports globally, football offers a perfect medium to demonstrate the power of energy storage, building awareness of this clean technology with a huge audience.

Damian Willoughby, Senior VP of Partnerships for City Football Group, explains, “We are delighted to be partnering with Eaton as this relationship exemplifies the club’s ongoing commitment to sustainability. Eaton shares City’s values of operating in a way that promotes a positive impact on our community and environment. We are looking forward to working with Eaton and tapping into their heritage and expertise to further grow our knowledge in
this field.”

Cyrille Brisson, EMEA Vice President at Eaton continues, “At Eaton, we make what matters work. Aside from making power safe and reliable, it also needs to be sustainable to improve our overall quality of life and contribute to a better environment. Energy storage is a key part of that strategy and part of Eaton’s ongoing commitment to reducing our reliance on fossil fuels. We’re proud to partner with Manchester City – a club that also supports our vision of a greener tomorrow.”