Panasonic appoints new Managing Director for Middle East & Africa

Panasonic Marketing Middle East & Africa, one of the global technology leaders, has announced the appointment of its new Managing Director Hiroki (Harris) Soejima, who took charge effective April 2nd 2017.

With an association of more than 33 years with the brand, Soejima brings with him rich and varied experience having spent most of his working career outside Japan, especially Europe and Australia.

Having spent almost 8 years managing the operations at Panasonic Europe, Soejima comes with an expertise in conceptualizing and implementation of sales and marketing strategies with a customer-centric focus.

Hiroki (Harris) Soejima – Managing Director, PMMAF commented, “Middle East & Africa has been the focus area of Panasonic’s growth strategy. We are operating in a very competitive market that requires speed and dexterity to achieve business goals. Our plans for 2017-18 are to execute our growth plans and further strengthen presence our market share across the region.”

“As the region gears up for mega events- Expo 2020 Dubai & Qatar 2022 FIFA world cup, and with Panasonic also at the cusp of a milestone- 100-year since inception; it’s an exciting time to be appointed the Managing Director. I am very much looking forward to be collaborating with our customers, partners and the community at large as well as to be a part of Panasonic’s growth story in the region.” he added.

Soejima’s credentials in leading business transformation in competitive markets, long-term association with the brand and focus on excellence are well positioned to drive Panasonic to even greater heights.

Being a strong believer of delivering brand value with a customer-centric focus, Soejima aims to solidify relationships with customers in Middle East & Africa by providing the value that truly satisfies them.