OMEGA and EON Productions celebrate the launch of a new James Bond inspired timepiece

  • Introducing the Seamaster Diver 300M “Commander’s Watch” Limited Edition

At a special event in London on Wednesday, the Swiss watchmaker OMEGA proudly unveiled a new timepiece that celebrates the rank and regalia of James Bond. Known as the Seamaster Diver 300M “Commander’s Watch” Limited Edition, OMEGA President and CEO Raynald Aeschlimann revealed the watch alongside Bond film Producer Michael G. Wilson.

To bring the occasion to life, OMEGA transported guests by boat along the River Thames to arrive at the Tate Britain. Raynald Aeschlimann then spoke to guests about the new watch and said, “James Bond is a character with a lot of depth and intrigue. We were fascinated by his connection to the Royal Navy, which is an organisation that OMEGA also has history with, and we wanted to pay tribute to his rank as Commander.”

2017 marks three noteworthy anniversaries for the Bond franchise including: the 50th anniversary of “You Only Live Twice”; the 40th anniversary of “The Spy Who Loved Me; and the 20th anniversary of “Tomorrow Never Dies.” In each of these films, James Bond can be seen wearing his official military uniform.

To celebrate these anniversaries, OMEGA created a unique watch design inspired by the red, white and blue colours of the Royal Navy as well as the Commander’s rank insignia itself.

As well as glimpsing the new OMEGA “Commander’s Watch”, guests were also treated to a display of historic props and artwork from the James Bond archive.

OMEGA has been the choice of James Bond since 1995, when the spy first wore a Seamaster watch in the film “GoldenEye”. Since then, the character and OMEGA have shared every on-screen adventure together.