Nine shoppers share AED 800,000 through UAE’s newest loyalty programme Alshaya’s PRIVILEGES CLUB holds first quarterly Super Draw

Nine lucky customers have won prizes worth totaling more than AED 800,000 through the UAE’s newest loyalty programme, PRIVILEGES CLUB, which offers a range of benefits to customers of the 80-plus retail brands operated by leading international retail franchise operator M.H. Alshaya Co.

Alshaya’s retail and dining brands include Starbucks, H&M, Mothercare, Debenhams, Victoria’s Secret, M.A.C., Bath & Body Works, P.F. Chang’s, The Cheesecake Factory, Boots, and Pottery Barn.

PRIVILEGES CLUB gives Alshaya’s customers automatic entry into monthly and quarterly prize draws, and access to a range of personalised shopping, dining and lifestyle experiences – including priority notification of promotions and sales for their favourite brands.

The UAE’s first quarterly Super Draw saw one winner receive the top prize of AED 200,000, three winners of AED 100,000 each, and five winners of AED 60,000 each, all payable in Alshaya Gift Cards redeemable at any Alshaya outlet. The draw was made in the presence of a representative from Dubai Economic Development. Customers who spend more than AED 12,000 per quarter qualify for the Super Draw. The next Super Draw winners will be announced in August, based on their spending in May, June, and July.

Opportunities to win don’t just come once a quarter.  Members of the PRIVILEGES CLUB can also win monthly prizes worth a total of AED 140,000, earning one prize draw entry for every AED 60 they spend at any of the 750 stores, cafes and restaurants operated by Alshaya in the UAE

“We want to create connections with our customers, offering them a shopping experience they enjoy so much that they want to come back,” said Johnny Morris, Director of CRM and Digital at M.H. Alshaya Co. “These PRIVILEGES CLUB prize draws are one of the ways we can say  ‘thank you’ to our customers for their loyalty.”