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Thursday, May 25, 2017


  • 11 sprint drivers, one endurance team to compete in world summit of leisure karting after outstanding successes in Dubai Kartdrome season

A collection of Dubai’s best leisure kart drivers are travelling to Paris to prepare for the 2017 Sodi World Series (SWS) World Finals at Racing Kart Cormeilles from 25-27 May 2017.

The Sodi World Series (SWS) allows more than 40,000 drivers from all over the world to compete with each other throughout the year on each of the SWS official partner tracks in more than 50 countries.  Based on the SWS world ranking at the end of the season (31 December, 2016), the best drivers in each category qualify for the SODI World Finals.

The Dubai drivers will contest three categories of the world summit of leisure karting – the Junior Cup (11-14 years old), Sprint Cup (15 years and over) and the Endurance Cup (teams), all led by Team Manager David Bright from Dubai Kartdrome.

Alex Connor, Kamal Agha, Danny Shields and Patrick Debattista will challenge the SWS Junior Cup.  Conner is no stranger to the competition, having achieved pole position in two SWS World Finals and finishing an impressive third place last year.  Agha has experience with some heat wins last year, and if his current form in Rotax and SWS continues, he is set to be a serious contender in Paris.

This will be the first SWS World Finals for Shields and Debattista, and both drivers will be focused on learning as much as possible from the veterans.

Rami Azzam, Hussain Humid Ali, Maz Chungtai, Anjum Sheikh, Gianluca Elmosi, Dario Rubio and Ekaterina Kazakova will enter the SWS Sprint Cup.

Drivers Azzam, the 2016 SWS Dubai Kartdrome Champion, and Ali, the 2016 SWS UAE National Champion, will be favourites to challenge for the world title.

Azzam returns to Paris this year after settling for a heartbreak finish at twelfth in 2016 when a bump off track in the final race derailed his winning momentum.  With eight years of experience in the finals, with a series of heat wins and podiums, Ali is building up to take the big prize.

Seasoned SWS competitors, Sheikh and Chungtai are running on a hot streak from their season in Dubai and hope for a strong showing in Paris.

Elmosi, Rubio and Kazakova have worked their way up the SWS grid over the years and now all three are ready for their world debut on the big stage.  They will have plenty of support from experienced comrades and the Dubai Kartdrome Team Manager.

David Bright said: “It gives me great pleasure to lead this year’s Dubai Kartdrome team of 11 sprint drivers to the SWS World Finals.  Last year, we were so close to doing the triple and winning all three categories.  In the Junior Cup we were leading the final with just a few laps to go and then finished third.  In the Sprint Cup we had a good chance to win, but suffered some back luck in the final.”

Local racing team CG Racing, however, performed extremely well last year, upsetting the local European teams and winning the SWS Endurance Cup.  They return this year to defend their world title.

Added Bright: “In the end, CG Racing did us proud by winning the prestigious SWS World Endurance Championship.  This year, we are returning to Paris with one goal—winning the triple crown of all three categories!”

Nissan wins ‘Best Road Safety Innovation Campaign by an Automobile company’ award at ME Road & Bridge Forum

  • Winning campaign developed in partnership with Aqdar and RoadSafetyUAE

Nissan’s Aqdar Drive Safely program has been officially recognised by the Middle East Road & Bridge Forum for its innovative and engaging approach to road safety in the UAE, just three months after its launch.

The program, developed by Nissan, Aqdar and RoadSafetyUAE, won the award for ‘Best Road Safety Innovation Campaign Award by an Automobile Company’ at the recent Middle East Road & Bridge Forum Awards hosted by the UAE Ministry of Infrastructure Development. The recipient of the award was determined by delegates attending the recent Forum conference who had to nominate the developers of “a road safety strategy that has resulted in the increased awareness of road safety initiatives and decreased road traffic accidents.”

Aqdar is the Khalifa Empowerment Program for Students in the UAE and is therefore, together with RoadSafetyUAE, a natural partner for Nissan in the drive to reduce the number of young people involved in road traffic accidents. In particular, the 18 – 35 group is over-represented in the accident statistics, something which is attributed to over-confidence and risk-taking while driving.

“It is a great endorsement of our campaign to receive this award from a respected organisation such as the Middle East Road & Bridge Forum,” said Colonel Expert Dr. Ibrahim Mohammad AlDabal, General Coordinator of the Khalifa Empowerment Program for Students. “Students tend to be both early adopters of trends and agents of change within society. So, if we can get the sign-up of significant numbers of UAE students to this program, we are confident that others will assimilate these important messages about the dangers of being distracted behind the wheel.”

Dr Ibrahim’s comments were echoed by Yolande Pineda, Director, Corporate Communications Department, Nissan Middle East. “We’re delighted to receive this award from an organisation that shares our goal of increased safety on the UAE’s roads.” said Yolande. “Globally and regionally Nissan is determined to make a significant contribution in the drive to make our roads safer places to be and through small steps such as the Aqdar Drive Safely campaign, we continue to make progress.”

“Like my colleagues in this program, I am delighted to see this recognition of its merits,” said Thomas Edelmann of RoadSafetyUAE. “Our core message is actually a very simple one: put it on silent and put it away so there is no temptation to answer your phone while driving. Nothing is so important than it cannot wait a few minutes for you to get to a safe place to stop and return a call. It’s common sense, but our challenge is to convey the message effectively. We feel this award is a recognition of the fact that we are succeeding in this aim. That makes it particularly gratifying.”

Thomas was on hand to receive the award from the UAE Minister of Infrastructure Development, His Excellency Dr. Abdullah bin Mohammed Belhaif Al Nuaimi accompanied by Eng. Ahmed Abdallah Ahmed Alhammadi, Director of the Roads Department in the Ministry of Infrastructure Development, and Eng. Dr. Abdullah Al-Salem AlKathiri, Director General of the Federal Transport Authority, Land and Maritime.

The Aqdar Drive Safely campaign was launched through social media in January before a UAE-wide road show got underway at Higher Colleges of Technology, Dubai Men’s College in February. The campaign is highly participative and has been shaped in part by harnessing the creativity and social media skills of students to ensure it communicates messages in ways that are appropriate to a student audience.  It is based around the idea of a simple but powerful pledge relating to one of the major contributory factors to the high number of serious and fatal accidents which take place on the UAE’s roads.

The use of mobile phones while driving is particularly prevalent among the 18 – 35 year age group and is considered a significant contributor to many serious and fatal accidents.

The pledge at the centre of the Nissan Middle East’s Aqdar Drive Safely campaign is simply that the signatory agrees never to use a mobile phone for making or receiving calls or texts while driving. In agreeing to forgo the use of phones while behind the wheel, each signatory is making a promise which, if it were to be replicated across the entire country, would, it is thought, dramatically reduce the number of road accidents at a stroke.  The simplicity of this message coupled with innovative and engaging strategies for delivering it is what impressed those judging the Middle East Road & Bridge Forum Awards.

For more information about the program visit www.aqdardrivesafely.com

Peace Message from Cross Culture Asia

Peace Message from Cross Culture Asia

75th Annual Formation Commanders conference was held at GHQ.

RAWALPINDI, MAY 23: Chief of Army Staff General Qamar Javed Bajwa, addressing the 75th Annual Formation Commanders Conference held at GHQ.=DNA PHOTO

75th Annual Formation Commanders conference was held at GHQ. COAS presided the conference which was attended by all General Officers of the Army. Participants were briefed on geo-strategic environment, progress of Operation Radd-ul-Fasaad, operational preparedness against conventional threat and other matters concerning National Security. COAS said budding state of stability achieved after countless sacrifices by the security forces, Law Enforcement Agencies (LEAs) and by the Nation shall be consolidated to have a normalized Pakistan.
Referring to his recent visits to frontline field formations along our eastern and western frontiers, COAS appreciated the high state of operational readiness and morale of troops especially displayed in response to recent border / cease fire violation. He said that not-with-standing our desire for enduring peace with our neighbors, any hostile action anywhere along our frontiers shall be responded most befittingly.
The forum also deliberated on situation in FATA, recent measures for better Pak-Afghan border management, impending FATA reforms and reiterated requirement of reform process in line with aspirations of people of FATA. Improving situation of Balochistan was also deliberated upon. Forum reiterated its resolve to continue meaningful contributions towards stability and progress of Balochistan with support of its people.
Progress of CPEC and security of CPEC projects were discussed with emphasis to maintain focus on further securing environment for timely progress of this vitally significant mega initiative. Karachi operation, Operations in Punjab and elsewhere will be continued till sustainable stability is achieved.
The participants expressed their complete satisfaction with the steps taken at Army level and expressed their resolve to protect geo and ideological frontiers of the country.


Freedom Fans are in for an awesome deal during the holy month of Ramadan. Enjoy one of Freedom Pizza’s newly launched sandwiches with either a Coke Life or a cheeky tub of Haagen Daz ice cream for just AED 25. Freedom Fans using a VISA card at the checkout will get free delivery, Ka-Ching! Make the most of this awesome Ramadan offer and download the Freedom app off iTunes, and for Android off Google Play.

Image credit to official Freedom Artist Ben Cooke who created the artwork for the Freedom Driver.

Freedom Pizza Ramadan Timings:

Dubai Marina: 11am – 2am

Studio City

  • Saturday to Wednesday: 11am – 1am
  • Thursday to Friday: 11am – 2am

Rotana: 11am – 2am

Al Barsha:

  • Saturday to Wednesday: 11am – 1am
  • Thursday to Friday 11am – 2am

Al Khalidya

  • Saturday to Wednesday: 11am – 12am
  • Thursday to Friday: 11am – 2am


  • Saturday to Wednesday: 11am – 1am
  • Thursday to Friday: 11am – 2am

Freedom Pizza makes honest food with organic produce from Greenheart Organic Farms, using multigrain pizza dough for the base, and for those who are Vegan, Vegetarian or Gluten free, Freedom’s got your back. Freedom is knowing exactly where the ingredients comes from and how they are made, from production to the ride. Freedom is committed to food integrity and quality, and supporting local businesses creating relationship that are personal.

‘30 Days of Happy Moments Together’ at Majid Al Futtaim’s malls in Dubai

  • Part of the SMILE campaign, one lucky visitor will receive a surprise gift every day!

As part of Majid Al Futtaim’s SMILE campaign, Mall of the Emirates, City Centre Deira and City Centre Mirdif are spreading the national feeling of happiness and bringing families together. ’30 days of Happy Moments’ is a completely new experience introduced by Majid Al Futtaim’s lifestyle destinations in Dubai that compliments the company’s regional marketing campaign designed to inspire people to spend more quality time with their loved ones. Independent research commissioned by Majid Al Futtaim that sparked the ‘Create Great Moments Together’ campaign, revealed that the vast majority of people in the region are happiest when spending quality time with friends and family.

Mr. Smile is roaming around each mall selecting one lucky mall visitor who will receive a surprise gift that can be shared with a friend, family or loved one, such as shopping and dining experiences, an Xbox, a 49 inch Samsung TV, Samsung mobile S8 and VOX Gold movie tickets for the whole family.

Adding to the fun, Mall of the Emirates and City Centres Deira and Mirdif have brought back the giant award-winning game Monopoly with a smile edition. Until May 22, shoppers will have the opportunity to play the much-loved board game designed exclusively for Majid Al Futtaim. This year the game features new elements that are inspired by the SMILE campaign such as the ‘Smile Cam’ square that projects the players face onto a big screen and the ‘Make a Smile’ square asks participants to spread happiness and make others smile. Mr. Monopoly is back but with a few tricks and surprises up his sleeve! Shoppers can play Monopoly at Mall of the Emirates, City Centre Deira and City Centre Mirdif on weekdays from 12pm – 10pm and on weekends from 12pm – 11:30pm.

Additionally, until May 22, SMILE will reward shoppers with Mall Gift Cards and prizes when spending in any of the stores in City Centre Deira. Participants are invited to redeem the Gift Cards at the malls ‘Smile Booth’ where they will have the chance to win gift cards and instant prizes corresponding to the voucher amount. Shoppers who spend AED 750 – AED 1,500 will receive AED200, and upon spending AED1,501 or above they will receive AED300.

ALTV Launches Hit User-Generated Show to New Audiences in Morocco

  • Daily show ‘Street’s Point of View’ arrives in Morocco after huge success in Egypt

ALTV, the fastest growing free streaming service for user-generated content recently launched in the Middle East and North Africa, has today announced its launch of the first ever user-generated current events show in Morocco.

The Moroccan launch of the daily show, Li Share3 Wijhat Nadar, the Arabic transliteration of “Street’s Point of View”, comes soon after the show first grabbed the attention of Egyptian audiences where it was launched earlier this year.

Conceived as part of ALTV’s mission to turn viewers from across the MENA region into digital content creators, Street’s Point of View shares the perspectives of everyday people on the day’s local and global trending topics.

Capturing growing audiences in Egypt and now in Morocco following an initial pilot, the show has quickly become a hit with audiences hungry for relevant localized content and is now entertaining viewing with each new daily episode.

Well-known Moroccan influencer and ALTV’s ambassador, Yassine Jarram, who recently appeared on the show, commented: “Street’s Point of View’s rapid success highlights the evident lack of localized programming that is relevant to local audiences. The show’s unique approach to reporting on current events is refreshing to Moroccan audiences and it is proving very popular among the millennial generation. The show’s coverage of fascinating subjects presented through the points of view of local communities sets it apart from traditional mainstream broadcasters. It gives communities a voice in addition to an exciting new source of relevant entertainment.”

The launch of Street’s Point of View reinforces ALTV’s commitment to Moroccan audiences following its launch of a dedicated French language version of ALTV.com and its mobile app earlier this year. Audiences will also be treated to surprise guest appearances from an exciting roster of celebrities who share ALTV’s vision, showing their support through upcoming appearances in Streets Point of View and other popular titles available exclusively across the ALTV platforms.

The success of the show and its relevancy to local audiences both underpin ALTV’s position as the fastest growing local content provider in the MENA region and Street’s Point of View is just one example of the video platform’s successes in bringing exciting and valuable opportunities to young creators and fulfilling local audiences’ requirements for relevant and entertaining content.

David C. McCourt, the show’s executive producer, who is a global media entrepreneur and founder of ALTV said: “Street’s Point of View epitomizes the approach that ALTV is bringing to its content, breathing new life into programming and film production to give local audiences the opportunity to enjoy high quality, local stories.

“Due to the success we’re already seeing in Egypt and now in Morocco, we are testing the show’s format in other markets across the Middle East and North Africa. With the show’s growing online presence through ALTV.com, the ALTV mobile app, and its trending popularity on social media, the format and premise of the show is already transcending internationally and we expect to formally announce new markets for the show in the coming weeks and months.”

As Street’s Point of View is adapted for new countries across the MENA region, ALTV’s local influencers will bring the opportunity of training, insight and commercial success to aspiring content creators.

Top Management Resources Group (TMR) launches ‘Career Transition Strategy & Guidance Program’ for Senior Executives & Managers

Top Management Resources Group (TMR) have announced the launch of a dedicated Career Transition Strategy & Guidance Program’.

The program has been developed specifically for senior executives & managers, and is being used by employers to provide additional support for senior level employees facing redundancy, or for other situations when an employee will non-voluntarily depart from the business.

Dedicated support is provided on a one to one basis and includes analysis of personal and professional strengths and weaknesses, assistance with fine tuning resume & online profiles, development of a job search strategy and identification of target employers. TMR also give guidance to improve preparation for interviews which helps boost confidence and performance.
Taking this program presents the opportunity to address anxiety or concerns regarding the forthcoming job search, and individuals also benefit from accurate market intelligence, insider tips and techniques, and ongoing motivational support.

Brian Cartwright, Managing Director of the Top Management Resources Group said;“Volatile market conditions across the globe have contributed to many organisations focusing on “right-sizing” and restructuring, this in turn has led to redundancies or uncertainty over potential contract renewals for senior leadership in some regions”.

“Completing this program in no way guarantees that a transitioning senior executive or manager will find new employment, however it does ensure they are equipped with additional support, tools, contacts, and market knowledge, as well as tips to give them the edge on their competition in the jobs market, greatly improving their chances of making a successful career transition”.

Top Management Resources Group provide a suite of services and solutions to support senior executives across the globe with enhancing their businesses and careers.

Core expertise is within Supply Chain & Logistics, Aviation & Aerospace, Manufacturing, Distribution, Retail.

For further information visit: https://www.topmanagementresources.com/career-transition-strategy


Mohammed Bin Rashid Al Maktoum City – District One picks up coveted urban development award

  • ‘Best Architectural Design Community’ presented to Meydan Sobha

Mohammed Bin Rashid Al Maktoum City – District One has been recognised as the Best Architectural Design Community at the Urban Community Development Middle East Forum Awards, organised by IQPC Middle East.

Samir Al Zaai, Vice President of Group Procurement for Meydan Sobha picked up the award at the ceremony held at The Meydan Hotel on Tuesday 16 May.

Organised alongside the Urban Community Development Conference, the awards are designed to recognise the game changers in urban community development.

Saeed Humaid Al Tayer, Chairman of Meydan Sobha said: “To be recognised for our achievements in architectural design is a great motivator for us to continue developing and building communities such as Mohammed Bin Rashid Al Maktoum City – District One. With AE7 we have realised some outstanding designs which are shaping District One into the luxurious community we set out to develop.”

A joint venture project between Meydan Group and Sobha Group, Mohammed Bin Rashid Al Maktoum City – District One is the first residential community taking shape in MBR City.  With a total land area of 45 million square feet, enclosed by glorious green natural surroundings, the community presents one of the lowest density villa developments in the heart of any international city.

District One brings together a 7km crystal lagoon, sublime beaches, a 14km boardwalk, sweeping parklands and breathtaking architecture.

Phase 1 comprised 267 villas, broken down into five communities, featuring a range of four, five and six bedroom freehold villas designed in three prototypes – Modern Arabic, Mediterranean and Contemporary Design.

The Crystal Lagoon at District One offers residents exclusive access to swimming, paddle boarding, and other non-motorized aquatic leisure activities.  State-of-the-art environmentally friendly technology keeps lagoon waters crystal clear, adding to the appeal of a feature which industry experts say will overtake golf courses to become the amenity of the future for luxury real estate developments.

The 8.4km District One Cycling and Running Track has become one of the most popular attractions in town for the UAE’s growing number of cyclists and runners since its launch in December 2015.  Two new tunnels have also been added to the track to ensure the safety of all those taking advantage of the free facilities, which are equipped with 386 solar light poles for environmentally friendly and energy efficient light at night.

District One is also situated next to the spectacular Meydan One leisure, commercial, and entertainment destination, Meydan One will host the world’s tallest residential tower, the tallest observation deck, the longest indoor ski slope and the largest dancing fountain as well as the newly launched Meydan One Mall.

The prime location provides an aspirational lifestyle.  Owners are close to all the major routes into the city, providing quick access to the Dubai International Financial Centre, Downtown Dubai, Dubai World Trade Center and Dubai International Airport.  And after work, the world’s finest Racecourse and Grandstand, a 9-hole floodlit golf course, a tennis academy and a 5-star luxury hotel, The Meydan are just minutes away.

Potential homeowners interested in learning more about Meydan Sobha’s freehold options within Mohammed Bin Rashid Al Maktoum City – District One, can visit www.meydansobha.com or call the toll free number 800 111 111 for more details.

2018 Nissan Pathfinder Ups Adventure-Ready Credentials with Refined Styling & Design, Enhanced Performance and Advanced Driving Experience

  • Major redesign includes bold new front end with signature boomerang-shaped headlights with LED Daytime Running Lights and available LED headlights
  • New 3.5-liter V6 engine adds direct injection system, horsepower increases to 271, with towing capacity of 1,500 KG
  • Enhanced user friendliness features range from Motion-Activated liftgate to a new touch screen monitor to be added for the first time in the Nissan line-up in the Middle East
  • New advanced driver assistance technology includes Intelligent Emergency Braking, Intelligent Cruise Control, Blind Spot Warning, Forward Collision Warning and Intelligent Around View Monitor with Moving Object Detection

Nissan has launched today the new 2018 Nissan Pathfinder in the Middle East during an event set against the dramatic backdrop of the majestic Al Hajar Mountains in Fujairah. The Nissan Pathfinder is reborn for the 2018 model year with more adventure capability, a freshened exterior look and enhanced safety and technology – pure Pathfinder taken to a higher level of performance and style.

The latest iteration of this popular, family-oriented four-wheel drive vehicle draws on Nissan’s vast experience of building vehicles designed to operate in testing off-road conditions while remaining perfectly at home on the highway. As an SUV vehicle, the Pathfinder retains plenty of capability in off-road environments.

“Pathfinder has a logical and hugely practical place within the Nissan model line-up in this region,” explained Fadi Ghosn, Chief Marketing Officer of Nissan Middle East. “For 2018, Pathfinder receives much more than a typical facelift. It now offers more power, improved driving dynamics and new available driver assistance features –more of what customers need for safe, comfortable every day and weekend family adventures.”

“Most people with a family need to commute to work, drop the kids off at school and generally use their vehicles on paved surfaces. But at weekends it’s great to have the Pathfinder’s capacity to explore further afield, getting to special places that an ordinary family car cannot reach, be that in a desert, beach, wadi or mountain environment.”

The refreshed Pathfinder benefits from changes both externally and internally.  The revised 3.5-litre V6 engine has almost 7% more horse power and almost 4% more torque thanks to its new engine. These include new combustion chamber design, pistons, intake manifold, electromagnetic Valve Timing Control and a new Direct Injection Gasoline system.

The seven-seat vehicle offers enhanced driving dynamics such as more controlled ride and handling, less vibrations on turns and easier manoeuvring. This is due to many enhancements such as smaller strokes, less under-steer, improved roll balance and improved steering ratio.

The 2018 Pathfinder is offered in 2-wheel drive and 4-wheel drive configurations and a choice of three well-equipped grade levels: S, SV and SL).

Externally, Pathfinder now aligns more closely with Nissan’s latest design language thanks to signature elements, including the new “V-Motion” grille and striking boomerang-shaped headlights with LED daytime running lights. Other new styling elements include a redesigned front bumper, fog lights, wing mirrors with integrated indicators and new 18-inch and 20-inch aluminium-alloy wheel designs. The rear taillight cluster and rear bumper have also been refreshed.

In terms of practicality, a Motion-Activated liftgate comes as standard on SV and SL grade. On sweeping a foot under the tailgate, it opens automatically and stops at the desired point.

Inside, the revamped Pathfinder offers stylish, comfortable seating for seven occupants who benefit from a variety of updated connectivity features. The latest Pathfinder adopts new-generation information technology with an Advanced Drive-Assist Display located in the centre of the instrument binnacle providing supplementary infotainment and driver assistance displays compared to the previous model.

A standard 8.0-inch touch-screen monitor, situated in the middle of the instrument panel controls a wide variety of vehicle systems and settings including navigation and infotainment functions.

Options such as Intelligent Emergency Breaking, Intelligent Cruise Control, Blind Spot Warning (BSW), Forward Collision Warning and Rear Cross Traffic Alert (RCTA) are available on the SV and SL grades. The Intelligent Around View Monitor with Moving Object Detection is available as an option only on the SL grade.

The refreshed Pathfinder will be arriving to showrooms across the region in May. The 2-wheel drive is priced between USD32,450 and USD 44,240, while the 4-wheel drive between USD 34,360 and USD 46,090.


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