- Newly branded resort sponsors official “Mind Release” after-party on site
Muscat Bay, Oman’s newest integrated tourism complex welcomed the city’s glittering fashion VIPs and local influencers as well as the international media community at a glamorous after-party following the second annual Condé Nast Luxury Conference yesterday.
Aptly themed “Mind Release,” to follow the conference’s theme of “Mindful Luxury,” the event hosted 200 plus guests in a dazzling evening hosted at the newly inaugurated Experience Centre, overlooking the project site below, as well as the stunning beach area, looking onto the Oman Gulf.
The Condé Nast Luxury Conference was held over an intensive two-day period where over 500 leaders from the world’s best luxury brands and opinion formers attended to listen to over 40 top speakers. Muscat Bay was a lead sponsor of the Conference, where discussions focused on new wealth and untapped market potential as the next great source of growth for the international luxury industry in the 21st century.
The Mind Release party’s objective was to celebrate Oman’s charm and character and showcase it as a destination influenced by natural surroundings, allowing invitees to disconnect and enjoy their environment. The highly anticipated event maintained a modern and relaxed vibe, in line with the brand ethos of ‘Your Space to Breathe’ and provided guests with a sensory experience showcasing the best of Omani food, drink, music and fashion, set right in the new heart of the project, overlooking Oman Gulf.
The evening’s activities included a fabulous fashion show, featuring stunning designs from both internationally acclaimed and up-and-coming designers Amal Al Raisi, Bthaina and Najla Zuhair, held on live installation podiums. Other notable luxury partners included Amouage, Ritz Carlton Al Bustan and an activation by Instagram.
Muscat Bay, which is being developed in partnership with Saraya Holding Oman (SAOG) and Omran (Oman Tourism Development Company SAOC), will be completed in 2017 and will provide a peaceful natural haven that offers the best of both worlds – a place to escape the stresses and strains of daily life alongside easy access to modern amenities. The first phase of this unique resort village will boast a wide product offering, including an initial 450 exclusive residential units in five residential zones that provide a variety of picturesque views of the flowing lagoon and sweeping seascape beyond, and will overlook the landscaped park below.
The internationally renowned luxury hotels and resorts operator, Jumeirah, will also provide two secluded hotel retreats- one resort and one boutique- for residents and visitors alike.