Liberty Automobiles named ‘Grandmaster’ of General Motors International

  • In recognition of the integral role played by Liberty Automobiles in General Motors’ UAE growth story

Liberty Automobiles – the exclusive dealership for Cadillac in the UAE, and the General Motors (GM) dealer for Chevrolet, Opel and AC Delco – has been named a ‘Grandmaster’ of General Motors International. The top honour was presented to Liberty Automobiles on 9th May at Cadillac House – the new home of General Motors’ American luxury brand in the heart of New York City – where  116 dealers from 13 markets gathered to celebrate the global successes of the group.

Now into its 14th year, the Grandmasters programme was created to reward the best dealers in the General Motors International region for their excellence. Winners were selected based on customer satisfaction, service, vehicle and parts sales, and facility standards, and judged on both the quantity and the quality of their operations.

Rimoun Hanouch, Group General Manager at Liberty Automobiles, commented: “We are honoured to have been recognised with this award, which reflects our dedication to upholding the high quality standards of General Motors and continuously improving our services for the benefit of UAE customers. We strive for excellence and are proud to have raised the bar in the automotive sector; this important award will motivate our team to make even greater efforts.”

Speaking at the awards dinner, Mario A Spangenberg – President and Managing Director of General Motors Africa & Middle East – commented: “Congratulations to all of our dealers. You have set a great example for your peers, and we are proud to have each of you as a partner.”

This year’s participants included the highest-performing dealers from the Middle East, Australia, New Zealand, Japan and Southeast Asia. During the New York Grandmasters event, they engaged in a series of business meetings and team-building activities, and received company updates and speeches from Stefan Jacoby, GM Executive Vice President and President of GM International; Mike Devereux, GM International Vice President of Sales, Marketing and Aftersales; and Mike Simcoe, GM Vice President of Global Design.

According to Jacoby: “The future for GM will be about technology and innovation, as we strive to create a safer and more enjoyable driving experience while taking the lead in connectivity, ridesharing, alternative propulsion and autonomous driving.”

The Grandmasters accolade recognises the integral part that Liberty Automobiles has played in General Motors’ UAE growth story, and celebrates the company’s excellence in providing services that uphold the group’s scrupulous quality standards and deliver an outstanding car-buying and ownership experience.