GENESIS REVEALS GV80 FUEL CELL CONCEPT DEFINES THE FUTURE OF THE LUXURY SUV

  • SUV concept further defines “Athletic Elegance” design language
  • Plug-in hydrogen fuel cell powertrain delivers refined performance
  • Interior seamlessly blends luxury materials with advanced technology

Genesis has given a further demonstration of its vision for the future, with its progressive GV80 Concept SUV on display at the New York International Auto Show.

The new fuel cell concept vehicle is the brand’s first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. The design is marked by precision details and represents a confident evolution of the brand’s “Athletic Elegance” design language, providing subtle glimpses into the bold future of Genesis’ design and product development.

The exterior demonstrates a confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand’s global impact, the GV80 Concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer.

“There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here,” said Head of Genesis Brand, Manfred Fitzgerald. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”

The GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.

The front of the GV80 Concept showcases the signature Genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence.

“The GV80 Concept is an SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”

The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel.

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