In-line with its network expansion plan in the rapid growing city of Dubai, Gargash Enterprises officially opened the doors of its new Mercedes-Benz Certified Pre-Owned showroom strategically positioned on Al Ittihad Road in Deira. The exclusive new outlet is Dubai’s first stand-alone Mercedes-Benz Certified Pre-Owned showroom. The Deira outlet has the capacity to showcase up to 30 vehicles inside and is equipped with active lifts that give the sales consultants the ability to instantly evaluate vehicles for trade-in or purchase.
During the past seven years Gargash Enterprises presented continuous growth in the Certified Pre-Owned car sales segment, from 1,100 units in 2010 to 2,100 units in 2016, resulting in consistent growth over the years. Gargash Enterprises continues to secure its leading sales volume position in the GCC & Levant region as the #1 Mercedes-Benz Certified Pre-Owned distributor in sales volume. Mercedes-Benz certified Pre-Owned is a benchmark of trust. Their vehicles receive a stamp of approval from both Gargash Enterprises as well as Mercedes-Benz, thereby giving customers extra reassurance.
Mr. Shehab Gargash, Board member of Gargash Enterprises, commented: We have identified a significant market demand for Mercedes-Benz Certified Pre-Owned vehicles, and that was a leading factor in our decision to invest in a new dedicated showroom. Mercedes-Benz vehicles enjoy an exceptional reputation in the local markets thanks to their exceptional build quality and outstanding reliability which makes them ideal for multiple owners. As a result of this, Mercedes-Benz vehicles’ retain their value over time, making them increasingly popular in the UAE market where quality is key.”
Mr. Mark De-Haes, President and CEO of Mercedes-Benz Cars Middle East remarked: The new showroom offers an impressive array of services which will significantly enhance the customer experience. Mercedes-Benz Certified Pre-Owned is designed to guarantee the highest standards and make sure the consumer drives away satisfied and with peace of mind. We are confident that the new showroom will carry on the Mercedes-Benz tradition of providing high quality Certified Pre-Owned Vehicles and first-rate services to the market, while bringing the entry level of the brand closer and allowing more customers to live the Mercedes-Benz experience.
Mr Karl-Johan Sandesjo, Gargash Enterprises General Manager said: “By keeping our focus on customer satisfaction and loyalty, and offering unparalleled benefits and exclusive services, we achieved a 5% sales increase between 2015 and 2016 in Certified Pre-Owned Mercedes-Benz vehicles. With this approach, we are more confident than ever that the new showroom will help maintain our growth trajectory.”