The Evolution of the MENA Interior Design Industry

  • By CEO of The Poltrona Frau Group ME – Samer Al Isis.

Design is not about creating an acceptable product. It is about creating an exceptional product.

Several key industry trends have emerged in design throughout the last 20 years, placing the customer as its core. Products must now pre-conditionally evolve to satisfy four things in their design:

Pragmatic Problem Solving Benefit is greatest when design is intimately related to solving problems, especially customers’ problems. The number of single and two-person households are on the rise, resulting in a demand for small and portable furniture. Consumers have also been looking for furniture that is multi-purpose, versatile and technology-driven, especially when it comes to living in smaller spaces.

Creating Cultural Relevance Design is most powerful when culturally embedded – It works best when it has strong support in the organisation, especially from senior management. This helped design evolve into a supporting influence on economic growth.

In terms of location, Europe has the largest market for luxury furniture, but developing countries such as China, India & the Middle East is not far behind.

As the economy grows, more consumers are willing to buy luxury items for their living and work environments, for its quality, style & special feel.

Accumulate Added Value Design has evolved as an added value to any organisation and can benefit manufacturing/ service-based organisations of all sizes. The rise of telecommuting is driving the demand for home office furniture. With the rise of entrepreneurship and start-ups, consumers quickly found that their home offices had multiple uses, and they often preferred to buy versatile furniture that could cover up office equipment when not in use.

Ethical Ecological Responsibility More furniture vendors are choosing to go green and develop eco-friendly furniture.

With luxury comes the expanding trend to go green, driven by environmental concerns, such as the problem of deforestation. Although eco-friendly furniture is more expensive, the demand is on the rise, making it worthwhile for manufacturers and companies to offer these products.