As part of the #BuildingCommunities campaign being organised by Emaar Properties, Emaar’s management along with community residents organised an Iftar for its community workers and service providers to mark the spirit of service and sharing during the Holy Month of Ramadan.
The Iftar, held at Arabian Ranches, was attended by representatives of all service providers that serve Emaar communities in Dubai. They were welcomed by Ahmad Al Matrooshi, Managing Director – Emaar Properties; Amit Jain, Chief Executive Officer – Emaar Dubai and Jeevan D’Mello, Chief Customer & Community Officer – Emaar Properties.
Residents signed up to donate laban, juices, breads and fruits, while families poured in as volunteers to serve and usher the community staff at the food stations. Homeowners and tenants, who were part of the initiative, said it was honour for them to volunteer and serve the people working to keep their community beautiful. The event was attended by over 500 staff including security guards, lifeguards, MEP staff and cleaning staff.
At the event, Emaar also distributed #BuildingCommunities boxes as part of the community campaign organised by the company to complement the ‘Year of Giving’ announced by UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan for supporting less privileged communities through charitable initiatives.
Each box had gift vouchers valued at AED 100, and instructions on the charitable deed to be done, which could be anything from buying a stranger a present using the voucher or gifting it to a person in need. The voucher can be used at The Dubai Mall, Address Hotels + Resorts, Reel Cinemas as well as all other Emaar businesses.
Encouraging people to undertake random acts of kindness and to make a positive difference in someone’s life during the Holy of Ramadan, #BuildingCommunities aims to foster community spirit. The kindness boxes are being placed in Emaar’s neighbourhoods, where residents can use the vouchers to bond with neighbours or touch a person’s life through random acts of kindness.
Emaar is also highlighting the stories of people who have made a positive change through their charity initiatives. Through inspiring videos of their work, Emaar aims to engage people to positively impact the community this Holy Month and beyond.
The community can also take part in this innovative social experiment by sharing their stories of kindness on Emaar’s social media channels under the #BuildingCommunities campaign. One winner will be chosen, and Emaar will donate a cash prize of AED 20,000 directly to the winner’s charity of choice.
Follow and participate in the campaign on Emaar’s social networks with the hashtag #BuildingCommunities