Damas Takes Part in ‘BE THE 1’ Blood Donation Campaign

  • Brand Hosts Donation Bus in HQ
  • Damas team proud to support Dubai Health Authority’s ‘BE THE 1’ blood donation campaign.

Damas, the leading jewellery retailer in the Middle East, has rolled up its sleeve in a collective effort to support the local community through the ‘BE THE 1’ blood donation campaign launched by The Dubai Health Authority (DHA). The donation bus was set up in the brand’s headquarters in JLT last week where Damas employees and management as well as the wider community gathered to give blood that will help save millions of lives this year.

The Dubai Health Authority (DHA) launched the ‘BE THE 1’ blood donation campaign last year in partnership with Real Madrid football star Cristiano Ronaldo. As part of the campaign, DHA’s blood donation buses hold mobile blood donation camps across different locations in Dubai, to not only encourage the community to donate blood but also to help raise awareness about the importance of this humanitarian initiative that directly helps save lives.