ANGE partners with Harley-Davidson® to bring iconic motorcycle brand to the Northern Emirates

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  • ANGE to become Harley Davidson’s sole distributor in the Northern Emirates  
  • ANGE to launch first Harley Davidson showroom in the Northern Emirates  

Al Naboodah Group Enterprises today announced a strategic collaboration with the global brand Harley-Davidson® to offer their iconic range of motorcycles and services to consumers across the Northern Emirates. The announcement highlights ANGE’s commitment to continue to diversify and grow in the UAE and beyond through developing companies and services that add value to the community.

Globally, ANGE has been in partnership with Harley-Davidson® for over three years and together they have successfully leveraged the power of both brands to provide customers with an unforgettable experience in Vietnam. Upon the success of the Asia project, ANGE and Harley-Davidson® have decided to extend the geographic reach of the Harley-Davidson® brand with the launch of the new Northern Emirates showroom.

On this occasion, Buti Al Naboodah – Deputy Chief Executive Officer – Commercial, Al Naboodah Group Enterprises, commented: “Our alliance with the Harley Davidson brand is an important addition to the ANGE portfolio in terms of being a high profile and globally renowned lifestyle brand. It complements the other highly successful brands within our vehicle division and is a major addition to our brand portfolio.”

ANGE is bullish about the future of its latest addition to the family as the market for motorcycle sales remains strong and is predicted to remain so.  Sean Linton General Manager of Harley-Davidson Northern Emirates went on to say:

“Al Naboodah Group Enterprises and Harley-Davidson® have created a state-of-the-art dealership and service centre for Harley-Davidson® enthusiasts across the UAE. Both entities share a strong commitment to excellence and a community based approach to providing solutions and professional support for customers. Our team has been entrusted to deliver the core values of heritage, sustainability and quality service and we aim to do so when we welcome our first customers from today”.