The ‘Mawaheb from Beautiful People,’ an art studio and gallery for adults with special needs located in Bur Dubai’s Al Fahidi Historical Neighbourhood was added with a kaleidoscope of colour by Communications practitioners from AkzoNobel in the South East & South Asia, Middle East, Africa and Australasia region.
The team from AkzoNobel, a leading global paints company and manufacturer of Dulux brand took part in a series of activities as part of the Human Cities manifesto including drawing, awareness session & motivational speech, and mixed-painting activity with Mawaheb’s young artists. Together, they also created a large canvas that reflects the purpose of AkzoNobel in creating every day’s essential in making lives more liveable and inspiring. The ‘masterpiece’ work will be displayed at the company’s office in Dubai.
Launched in 2014, the global Human Cities initiative aims to help the world’s cities deliver a stronger sense of community purpose, pride and happiness. The event was also aimed at creating awareness on autism, with the World Autism Day being marked on April 2 annually.
Angela Tan, Head of Communications for South East & South Asia, Middle East, Africa, Australasia region at AkzoNobel, said: “Life is an empty canvass which allows us to add our own shades of colour. We are delighted to bring colour to the canvass with the student artists at Mawaheb from Beautiful People while they also added the vibrancy of colour and inspiration into our lives. We are honoured to have this opportunity to have learned and gained so much from the Mawaheb team with their exceptional creativity and team spirit.”
Wemmy de Maaker of Mawaheb from Beautiful People, said: “CSR is an important part of the Mawaheb strategies where we collaborate with corporate businesses and bring awareness about People with Special Needs (The Determined ones). For the Mawaheb artists, it was a great pleasure to share their talents and capabilities with the team from AkzoNobel. We share the passion for art and colours what made this event very special.”
Mawaheb from Beautiful People aims to support the development of young adults with special needs using art as a tool to bridge the gap between each individual in the society. The studio is located in the culturally rich Al Fahidi Historical Neighbourhood in Bur Dubai, and is a space where student artists can learn artistic skills and develop their self confidence in a relaxed safe environment.
AkzoNobel regularly organises community-oriented campaigns in the region. The company’s staff members take part in various initiatives such as the recent blood donation drive organised in Dubai. AkzoNobel had also renovated the Secondary Section of The National Charity School in Gharhoud, Dubai, as well as the Association of Early Intervention for Children with Disability, in Muscat.