Heriot-Watt University Dubai Campus students Ahmed Nizar, Jalu Ram, Kavishka Adipathy, and Nada ElSherif stand by their digital designs, currently on display at the adidas showrooms in Dubai’s Design District (d3).
The Heriot-Watt students were invited to earn their stripes by designing artwork that illustrated the rich history behind the acclaimed sportswear brand. The works of selected students were digitally enlarged and are on display at the Middle East and North Africa headquarters of adidas.
Vanessa Northway, academic head at Heriot-Watt’s School of Textiles and Design, commented: “We’re so proud to see the work of our students be recognized on such a scale by adidas, a leader in the sporting goods industry. This opportunity is a perfect example of what passion and dedication can bring to our students. When a brand like adidas recognizes and celebrates their talent, it gives our students the motivation and hope to dream bigger and aim higher.”