- Second Audi Innovation Award for the Middle East announced; registrations are open at https://audiinnovationaward.com/
- 2017 Audi Innovation Award theme is ‘Autonomy’
- Winner to be announced at Dubai Design Week in November 2017
The competition for the second Audi Innovation Award is now open. The competition, led by Audi Middle East in partnership with Dubai Design Week, aims to empower regional designers while archiving intellectual progress in the region.
Designers in the Middle East region are invited to submit entries in response to the brief via https://audiinnovationaward.com/ to be in line for a once in a lifetime opportunity of mentoring, publicity and investment in the winning concept.
The 2017 theme is ‘Autonomy’ which is aimed at exploring proposed design solutions capable of regulating themselves according to changing environmental circumstances and different user specifications, with minimal human intervention.
The winner of the inaugural Audi Innovation Award was Jordanian designer Sahar Madanat, who perfectly demonstrated the theme of 2016 ‘Alternative’ by interpreting a seemingly resolved everyday object and redefining it for a new use. Her innovative multi-function tableware set enables one-handed users to cut food and navigate between courses while concealing the limitations imposed by their disability and she is now developing the design into market research and testing for use not only locally but internationally.
Enrico Atanasio, Brand Director of Audi Middle East, commented “We are excited to see what the second year of the Audi Innovation will bring in terms of talented creativity in the region. I hope that after seeing the success of our first winner, we have inspired a new generation of designers to take part in 2017. Audi has always represented progressiveness and stylish design so this award fits perfectly with our brand”.